WHAT IS DESIGN PRACTISE

"Graphic design is an ongoing examination / conversation between the dynamics of personal exploration and professional practice."


- Matt Owens, Volume 1



3 key area's
- Appropriateness of response
- Quality of resolution
-Meeting the deadline

Appropriateness of response

• What is the problem?
• Who is the audience?
• What is the context?
• what is the method of delivery?

The purpose

• Persuade?
• Inform?
• Promote?
• Educate?
• Entertain?
• Explain?
• Clarify?
• Organise?
• Confuse?
• Engage?

Are you:

Asking a question?

Making a statement?

Given an order?

Deliver an instruction?

Make someone laugh/cry?

What is your rational?

What are you doing and why?

• Audience driven?
• Context
• Media
• Creative
• Ethical
• Commercial
• Handmade
• Digital
• Photography

Concept

What you need to do

Idea

Way of doing it

Consideration

• Type and/or image
• Appropriate tone of voice?

Try it, test it, make it better.

Effective design practice

Message, communication, clarify, context

                               +

Creativity, concept, idea's

                               x

Skills, organisation, discipline, commitment

                              =

Boundaries, limitation, rules, time