OUGD201 TYPE WORKSHOP

Task completed due for workshop.

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Changing leading and point size to fit set text to a particular area. Font can also be changed to effect this.

Decreasing point size by 1pt each time, increasing leading to make the text fit 

Official term 8 on 14 (point size on leading)

We were then asked to print it out, and discuss which we liked best. As a row we decided on row 2, due to its ease of readability. 

Too much leading doesn't help readability - some what makes it more difficult to focus on.

I never actually read the content, which, just so happens, gives us the answers:

 'The most current size for the normal text is between the 10 and 12 points. A point is equivalent to 1/72 of inch. If we design a composition with multiple narrow columns, the size can be reduced to 8 or 9 points; the bigger the paper, the larger the fonts can be, and the other way around. For example, if we use oversized paper or posters, we can increase it proportionally. For the headings there are no fixed rules, but often they are specified at a 20% superior or inferior size to the text size, together with a changes of style where necessary (using bold or italics.) This means that for a text to 10 points, a subtitle (or second level heading) of reasonable size could have about 12 points. If the text is greater, to 12 points, the subtitle would have to be increased to 14-14,5 points, and so on. Take care with the text alignment. Full justification alignment isn’t necessarily more professional-looking. Take a look to any printed publication. It will surprise to you to see that, in fact, the alignment to the left is also very commonly used. This is because left alignment is the option that obtains a better distribution of the letters in each line, without blank spaces or altering the letter spacing (adding extra letter spacing or word spacing is usually bad and best avoided, except for titles.) The other options —alignment to the right and centered alignment must be used exclusively for short texts (captions, titles, summaries...) since they make reading more difficult.  Font:   Size:  Leading:'

Taking the given text, and spreading it across, 1, 2, 3 and then 4 columns.

Looking at legibility in regard to the width of the column.

First column is difficult in the sense, its fragmented, creating pauses where they needn't be.

I personally feel the 3rd column is most legible, the width is about the average sentence (13 -14 words) width / length, making it that bit easier to read.

4th Column - Novel

3rd column - Magazine

2nd column - Newspaper

Rule of thumb - Never go below 5 - 6 words a line (36 characters)

Maximum 11 - 12

Changing alignment, weight and font

SECOND HALF

Paragraphing - Always use some form of indent to separate the text at hand.

-->|   tab = 10mm

Use 3 - 4mm as the last word of any paragraph is the minimum of 3 characters.

Type > paragraph > Highlight chosen paragraph > 2nd box down (left) creates a tab > indent mm

Never use an indent and a paragraph space

To divide a large sum of text into columns, place the text into a text box, along the top bar, there in an option to place the selected text into a number of columns.

Colour - Light font VS bold

Weight, increase leading, reduces black of page

Type workshop - How our eyes read

It was mentioned that default typefaces hold kerning values which aren't always the best, or as legible as they could possibly be. We were set a task to work with particular words and edit the kerning. We had to take into consideration the spacing between all of the letters. We were told to identify the two letters which had the biggest value of kerning between them, and equal the rest of the letters to a similar standard. By doing so each letter has an equal amount of kerning, this is best to do by eye.

The tips:

- Find the biggest space in the word between two letters

- Adapt kerning to achieve equal space

- Never use negative kerning, start with the largest

- Usually its best to judge by eye

Its important for us as Graphic Designers, if we are trying to communicate a message, its important for it to be read in a certain way. The way in which you use type to determine this.

The biggest space between P and L, attempted to make kerning the same throughout. I certainly feel it reads better.

I found doing the same with longer words that bit harder, but non the less feel I achieved making the word legible, in a better sense of reading quality.

Working with serifs was a little harder but I was able to identify that the most negative space was between L and A, so attempting to achieve an equal spacing throughout.

Blinking at the image, the first word you see is two. Which means this doesn't work. Its meant to be read One , two, three.

I've adapted this to see the word 'one' first

I feel this is quite strong, from the session I understood if a word is slanted to its side, its harder to read, so therefore the brain makes it one of the last things you read, and a word upside even harder so is left til last. Working with these idea, I feel I have managed, through word alignment, for the eye to read these four words in the correct order.

TASK

Find a proverb, arrange the words in a box, changing the alignment of each word, in a way in which it is read in the right order, using what you have learnt in todays session.