Good is...? - Logo developmen

Feedback I recieved for my original logo design was quite negative, so I decided to change the shape and structure of the type and image in order to stay clear of a certain 'shape'

Feedback:

My final choice

Developed further

Logo I think I'm going to stick with:

(removing the outer leaf)

Good is...? Logo development - Finalising my logo design

I decided to re-do my logo's, yet again. I decided I wanted it to be more elegant and simple, I chose to remove the tree top imagery, and turn the roof, into leaf like structures, thus still relating to nature, and sticking mimicking the structure of a house. The type too, I wanted to be inside the logo, rather than it looking separate. I have worked within tones and transparency, meaning I'm still sticking to the restricted colour palette, but making my logo more varied and interesting in tonal values.

After many hours of designing I have no idea which logo I like most. But I am very happy with the chosen colour palette, and stylising of the design. I'm going to print the designs out, and refer to my peers for some much needed advice.

....

Feedback

Stephanie Sewel: Bottom line, 4th from left.

Lewis Francis: 3rd top row

Sophie Wilson : 3rd top row

Chelsea Vann: I like bottom row, third from right, but with the writing in the corner??

Sophie Wilson:  third one on the top row.

Lewis Francis:  third one on the top row.

Luis Bachini :looks like lots of little penis's , no offense, just an observation

Kirsty Cave: fifth one on the top row :)

Sam Oniel: Top row, third one in. Ya can't see what the writing in white says.

Chris Lawson:  i prefer the one at the top far right, the leaf seems to work more and the home looks better when it's emphasised, also the one at the bottom 3rd one in where you use two, looks good

.....

Taking the feedback into consideration, I've singled out and changed the logo's in accordance to suggestions.

Good is...? Logo development - Applying colour swatches

Applying previously created colour swatches to logo designs:

Good is...? Logo development

Working withe the feedback of 'making the type more formal', I decided I still wanted the hand drawn element, so decided to hand render a formalised type within my logo, I produced several designs on a large worksheet. I felt my typographic designs worked extremely well. I decided to mix up a range of fonts to use, and work with negative space. I then vectorised the images and experimented with composition.

Hand rendered logo designs

My favourite design from the three, but hand rendering doesn't have the crisp effect I want, even after being live traced so I'm going to move on to digital design.

Vectorised designs:

The range of typefaces, weights and styles I feel works well differentiating the words. If they were to be all the same typeface, it would be difficult to read, and understand how its to be read. I want to work with this approach within my final designs.

Working with a different composition, I'm not too sure about it, if the words ended in letters which had simple, straight structures it would create a block like compoition. But due to the awkward letters, 'K' primarily, it doesn't really work.

Working with negative space, it's quite a nice design and comes across as artistic which is possibly the approach I wanting to take considering 'weehouses' are architecturally stunning. The design reflects this.

A large design, it realy doesn't work, there's too much going on I feel.

I tried to mimic a design I produced by hand, it doesn't quite have the same effect but it's still quite nice and compact. The word 'Pack' is accidentally highlighted here, I need to scale it back down to the same size of 'Flat' for this design to be effective.

I quite like the idea of this, but its hards to tell what the logo is, because I've been working with it, I know exactly what it is, but new onlookers really won't.

Using a different typeface 'Orator' within all the words, I felt it became that bit more professional looking. The logo dividing the words, giving order to reading. 

The above design being one of my favourite, it's simple, easy to read, holds the logo, using negative space to highlight it. The monochrome colour palette works well with it too.

These designs I absolutely love, especially the bottom design. Its really outstanding and bold. Using the logo design to create the letter 'O' in housing I feel works really well.

OUGD201 - Good is...? - Seminar task - Logo development

I decided to start developing my logo first, trying to incorporate my feedback given, which stated my logo didn't make it clear to what the product was I was branding. They were confused between whether it was a tree house, or flat pack houses, so I decided I needed to focus on this problem. I still wanted to keep the environmental factor of the logo which consisted of the tree. I began working with the logo itself, then developed a typography which could possibly work hand in hand with the logo.

Hand rendered logos

Using a range if pens and strokes

Digital logo development

I decided to start design in illustrator, I found it a lot easier and quicker. I starter to make my designs more complex, adding illustrative detail. I believe I made my designs more related to my topic of flat pack houses. I began working with colour too, finding it rather difficult to stick to the restrictions of 2 colours and stock. I then began experimenting with combining typography and logo, it didn't work too well. I think it may have done if it had been hand rendered.

'Flat pack housing' - Get it?

I like the idea but not the aesthetics of the design, I intend on working on it.

My favourite range of logos, the diagram of the house I feel gets the message across that it is flat pack houses, as its similar to the sort of drawings you find in manuals which come in flat pack items. The colours I also feel benefit the products adjectives of being environmentally friendly, what better colour to do that then green, it holds iconography of recycling.

Good is...? Logo workshop and response to task

My response to the task. 

Create 150 logos in response to your 'good'. 

I found the task very challenging to say the least. Trying to keep up with other work and briefs at the same time was a bit of a hassle, I found myself getting so submerged in designing logos, I had forgotten about other deadlines and had to produce work last minute for other sessions. But I have learned from the experience. That design development is key in getting a good design, after all, my best logos were my last, as was the single one chosen by my class mates. I found the more designs I did, the better they got, my first few were awful. 

Within the workshop we had to pick our ten ten designs, which we left for a group of class mates to scrutinise, and pick a final logo design. In which they wrote down what was good about it, and how it could be improved.

The designs I felt stronger, I vectorised and live traced the logos to give them a crisp appearance. 

My personal favourite form this set is the decorative 'D', I feel its befitting to my topic of flat pack houses, due to the environmental factors and materials they're made from. The letter 'D' possibly not being the most appropriate letterform I could have chosen. 

The above negative and positive 'H' logo is my favourite here. Its clear, simple and concise. The legs of the 'H' I feel could represent the stumps of tree's, if developed further. 

I reallt, really like the 'Tree house' design, even though it doesn't quite fit in with my 'good' I feel it relates to it somewhat, I could develop it to fit better.

The overall chosen design by my class mates

I like the top half of this logo, but don't feel the letter 'T' benefits it at all, it confused it I feel. The logo by itself would possibly have a better impact.

The written response

I obviously need to make it clear that is flat pack wooden housing that is my 'Good'. They recommended I worked on a design I didn't put in my top ten, so I may combine the two.

We were then given another task, in which we have to develop our single logo further, improving the quality and responding to what was said about the design. We then have to (using nets provided) create four packaging outcomes. Pretty excited about the task, we have just under a week to complete it. It will be nice working to a new format, using my own images, and now, with my new knowledge of print, thinking about the outcome more indepthly in regard to stock, print, finish and layout.