After looking at our 3 boards
- Need to think of a way of keeping it original - new way of looking / advertising
- Challenge to actually get people to interact with the concept
- The idea of 'doing it yourself'
- Try not to be 'in your face' like most charity donation workers
- Look at free cycle
- Advertise the simplicity and ease of giving your clothes to a charity shop
- Selfish - Idea of feeling good about self
- Giving is for you as well as the needy
- Look at the phschology of feeling good - endorphins
- Look at Leeds volunteer site
- Think time - If you had an hour free, what could you do
- Half hour = Hollyoaks OR a trip to a charity shop
- Reconfigure time in other ways
-Giving blood = episode of Hollyoaks OR queue for cinema
- Target audience - Students
- Student lifestyle - Walking to uni - half hour, do you pass a charity shop?
- Peoples supermarket - Channel 4
- Think TIME!
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