Good is...? Final Outcomes for crit

Finalised products

http://www.neenahpaper.com/FinePaper/ENVIRONMENTPapers

Substrate used for catalog, pop up pages, leaflet and labels.

Mesa White, smooth finish, FSC certified, Carbon Neutral certified and Green seal certified. Printed digitally using soy inks.

Subrate used for catalog cover, business cards and mail shot.

PC 100 white (thing card) 160 GSM Digital print using vegetable inks. Smooth digital print.  FSC certified, Carbon Neutral certified and Green seal certified

Print finishing

Spot glossing:

Around window panes on pop up houses.

Metallic embossing:

On leaf of logo on every piece of design.

Raised embossing 

Of type on spine of two books. Titles.

PUT IMAGE OF OWN EMBOSSING

Catalog

In keeping with the 'eco' theme, I wanted to use packaging materials which showed this, the string I feel achieves this, complimented by the colour palette.

Inside

Showing Index page

Information pages

Beginning of the pop up houses

The belly band, another option for packaging catalog

The pop up business cards

The fold out leaflet (in all its glory)

Badly crafted, so something to work on. The substrate was far too thick, I needed to work with paper rather than card.

The mail shot

The stickers

All the products together

Good is...? - Final outcomes

Hard cover design

To give a professional finish to my catalog I'm going to have a hard cover, to also give it durability, as the catalog needs to be suitable for posting too. I wanted to give the book a really interesting appearance, so I've added a belly band, which can reveal the repeated logo design on the cover. I intend on die cutting my logo from the belly band.

Belly band

Cover inverse

A really simple, but in keeping and an informative design for the contents page within the book. Felt this was a must needed aspect for a book of any kind. As this catalog has several elements to it, potential customers want to find the wanted information quickly, otherwise it will deter, if it takes more than just a few seconds to do so.

Information book

Pages in order

- 1&2 Sustainability

- 3 Design Process

- 4 Customisation

- 5 

Page 1 & 2

Page 3 & 4

Page 5 & 6

Page 7 

Mail shot

Open, to reveal 3d structure

Keeping with the 'pop up' elements, creating consistency. I felt this was a nice interactive way to engage with potential customers, sending out a mail shot which can be opened, and appreciated.

Mail shot

Outside

Mail shot envelope

White space to be cut, revealing logo

Packaging and promotional stickers

3d Leaflet

outside and inside

Once constructed, this will be AMAZING. It will be a design entirely relaying on folds and cuts to work. The square cut out, when unfolded, will reveal the backing image. 

Businss cards

Business cards (close up)

Existing weehouses ready to buy

3d side of catalog

These turned out far better than expected, I want this to be the main product focus, to make it really precious and beautiful in its crafting detail.