Tigerprint pattern brief - Boots

Looking at Boots online website, I was surprised at the amount of mens toiletries on offer, over a thousand products are now available for a mans grooming needs. I wanted to depict the top products, alongside the more peculiar products.

Deodorant
Aftershave
Face wash
Shower gel
Moisturiser
Razor
Shaver
Shaving foam
Shaving soap
Shaving cream
Shaving Brush
Shaving mug
Gel
Hairspray


Concealing pen
Eye Gel
Veet hair removal cream
Mens hair dye 
Caffeine Shampoo
Mens lip balm / cream
Bronzer

Tigerprint - Pattern Brief - Re-think

I had two previous original idea's about what I wanted to do, but after brainstorming I've gained more of a focus on the theme I want to convey within my pattern design. I want to look at Male grooming through the years, and how a 21st century man is becoming very feminine in their more concerning manner to their appearance. I want to find products / toiletries / items that relate to and illustrate to make a pattern.

After making a series of pattern design I want to push the designs across branding a male toiletries area within Boots, including retail design and advertising of the collection. 

The to do list:

research 21st century man - Regarding grooming - Femininity
What extent men groom themselves
Questionnaire
Why men take more pride in their appearance
Top 5 items for Male Grooming
What male grooming consisted on in the 1900's 
Visit museum? Look for mens fashion / toiletries
Look at exploded diagrams
Toiletries illustrated

Tigerprint Pattern Brief - Re-written

Tigerprint Pattern Brief:


Brief:

To develop a series of pattern designs, focusing on Male grooming across the ages, to be pushed across the male toiletries section within Boots the Chemist. The idea is to give Male Grooming a larger stance within stores swamped in womens and baby products.

Considerations:

How has male grooming improved?

Which iconic items have stood the test of time?

How do you itend on creating the pattern? Illustrations? Type? The products themselves?

How will you make several patterns consistent with another?

Background:

Male grooming product amounts have grown from very little to large numbers in the last century, men taking more pride in their appearance. Not much has been done to celebrate this, can you design something to show this increase.

Deliverables:

A range of pattern designs consistent with one another

Boots instore retail graphic designs

Advertisement Material 

_____________________

Problem:

1. Male toiletry numbers are on the uprise
2. Finding male toiletries in a female dominated market is hard

3. Male toiletries are hard to find in chemists and stores as they are swamped by Women's and baby toiletries

4. Males take more pride in their appearance
5. Male toiletries need their own identity within store

Solution:

To develop a pattern, to be pushed across Boots instore retail graphics, to advertise male toiletries with a focus on how male grooming has developed on the years, looking back to the 1900's and beyond. This will give the Male Grooming area within Boots the Chemist a larger stance within the store, giving it an identity and making it easier to locate, using retail, promotional graphics and wayfinding.

Range:

A range of patterns will be designed to be consistent with one another

This will be pushed across a range of media: Advertisement material, labels, stand banners, floor graphics, and wayfinding material.

Distribution context:

Instore - Boots the Chemist

Tigerprint Pattern Brief - Mens Fashion

Looking at vogue to get some of the latest mens fashion trends. I want to find the most iconic pieces of Mens fashion, alongside 21st century's approach to fashion, such as 'the feminine male'. I intend on finding a collection and illustrating a number of items to become a pattern. Firstly I am going to try and identify catagories of male fashion, and what kind of themes I could create from these. I want to stray away from the typical idea of what Male Fashion is.

Some themes I can think of for now:

Formal
Casual
Geometric
Preppy
1950's Prints
Classic
Bold colours
Summer
Winter
Festival
Holiday
Accessories
Alternative (piercings / tattoos)
Patterns
Clothing patterns (cut outs)


Occasion:

Olympic Wear
The Races
Wedding

Seaside
British Summer

Recent trends across many retail stores:

Vogue:

Classic formal suit attire
Items which could be illustrated:

Shirt
Tie
Pocket tissue
Trousers
Socks
Shoes
Bow tie
Cuffs
Glasses
Waistcoat
Bag

Topman latest trends:

Pall Springs:

1950s

Conversational Prints

Slim cuts

Rich colours

Blend of smart and Casual

Button up shirts

Classic style

Burton Latest trends:

BBQ King:

Easy to wear

Mix of muted colours

Classic Checks

Sunglasses

Rain or Sun appropriate

Mustard

Khaki

Navy 

Pub Lunch:

Layers

Classic

 Dark Denim

British

Quilted Jackets

Chambray shirts

Stripe tees

Punting:

Classic

Contemporary

Rolled up chino shorts

Statement stripe shirt

The Races:

Sharp

Stylish

Classic

Slim-fit suit

Stylish brogues

Bold printed shirt

Sight seeing:

Native prints

Bold hoodies

Muted chino shorts

Practical

Canvas rucksack

Tonal Plimsoles

Printed Vest

Tennis Pro:

Sportswear

Dark denim shorts

Co-ordinating accessories

White polo

Plimsoles

Bright rucksack

Beach:

Shorts

Vest

Sunglasses

Boutique:

Chambray shirt

Chinos

Sunglasses

Chilled:

Check shirts

Cargo Shorts

Hoodies

Dance:

Vest

Brightly coloured chino shorts

Plimsoles