Premium end wine packaging - Survey

1. On average how long on a night out do you que up at a bar to buy a drink?

1. Less than 10 minutes - //
2. 10 - 20 minutes - //
3. 20 - 40 minutes
4. 40 - 60 minutes
5. More than an hour

2. Are you usually disappointed by how much you pay for a drink and how little they fill the glass?

1. Yes //
2. No

3. Once you've purchased your drink, do you often spill it trying to get away from the bar?

All the time

Sometimes - ////

Never

4. How often on a night out does someone either spill their drink on you, or you spill your drink on someone?

Never

1 - 2 times - ////

3 - 5 times

More than 5

6. Would the idea of an Alcoholic Vending machine in a club / bar appeal to you?

Yes ///

No /

Other - it wouldn't get passed legally as someone has to serve a customer alcohol and they retain the right to refuse someone if they are too drunk or disorderly. Also there would be no way of checking if the person is of age

The idea would be a bouncer would be present at all times to check IDs if needed, and to refuse a sale.

Premium end wine packaging - The Brief

Premium end wine packaging

Brief: 

To produce a line of packaging for alcoholic beverages to be supplied within a vending machine,inside bars and clubs. They need to be spill proof, waterproof and healthy to the environment. Vending machine graphics and advertisement material will be produced too.

Considerations:

WIll you use existing alcohol brands or create your own?

What ethical materials will you use?

How do you make the packaging spill proof?

Can the packaging be held?

Background:

Clubs and Bars are nortorious for their large sales of alcohol, long queues and large amount of spillages which result in wet floor, wet clothes and angry customers. Being a large seller of alcohol, by recycling the packaging, they could make a huge impact on the environment. 

Deliverables:

A range of alcohol packaging 

Vending machine graphics

Advertisement material

___________________

Problem:

1. Alcohol packaging needs to be more eco friendly
2. Clubs sell the most amount of alcohol, little is disposed of properly and ethically

3. Queues in clubs and bars are notoriously long

4. Drinks in bars and clubs are always being spilt / knocked over

5. Binge Drinking

Solution:

Moving the traffic away from a bar, looking the at the way people seem to be able to form an orderly que for a cash machine when intoxicated, I thought it may be a great idea to provide a vending machine within clubs (so it can be overlooked by bouncers) which provides a range of pre packaged alcoholic beverages. The packaging will be waterproof, but robust enough to drop from a vending machine shelf, and to be able to be open, and closed again within a club, and be held easily. This idea may also help with binge drinking, after looking at the article which can be found in my context blog, I could only provide drinks in small quantities, so wine 125ml measurement, for example.

Range:

A range of packaging will be designed for a selection of alcoholic drinks which will be placed in the vending machine.

Distribution context:

Vending machine

_________________


From personal experience one problem I have always found, when out and about, is the horrendous ques for the bar, to pay a fortune for a measly cheap version of what you ordered, for it to be knocked over by a drunken idiot try to squash into your place at the bar.

This really is my inspiration for my idea. I want to create something which avoids all the noted problems above. The problems consist of:

Time queing up for a drink
Paying too much for a poor quality drink
Your drink being knocked over
All of above but being ethical

The solutions:

Time queing: Moving the traffic away from a bar, looking the at the way people seem to be able to form an orderly que for a cash machine when intoxicated, I thought it may be a great idea to provide a vending machine within clubs (so it can be overlooked by bouncers) which provides a range of pre packaged alcoholic beverages. The packaging will be waterproof, but robust enough to drop from a vending machine shelf, and to be able to be open, and closed again within a club, and be held easily. This idea may also help with binge drinking, after looking at the article which can be found in my context blog, I could only provide drinks in small quantities, so wine 125ml measurement, for example.

Paying too much: The products sold, will be commercial products found within reputable stores, for instance 'Gallo', but providing the packaging will be of far less expense that a bottle, will be of quality but cheap.

Knocked over drinks: My intentions for the packaging design will be for a replaceable lid, flap or screw top so once a person has finished drinking they can replace a cap to refrain it being knocked.

Ethical: The packaging materials need to be raw, I will need to set up a system within clubs and bars that once a night is over, the material left is disposed on sufficiently in a recycle bin or specialised unit. Some of the packaging (bioplastic bottles and tops) will be washed and used again, much like glasses. Or some form of deposit 

Premium end wine packaging - Measurements

So firstly I need to look at the measurements of wine, to know where to start in designing and thinking about the packaging style. I just got together a few bottles of wine to find the standard liquid volume to be 750ml. A smaller bottle I came across holds just 200ml. So already theres an option to design for either a standardised volume of wine (small or large) or my own unique volume. This could be based on research looking into how much, on average a person drinks before a night out, whilst their in a oub / bar / restaurant or at home. So I could also pick an occasion, with this could come a range of packaging designs, for a range of occasions. 

Another thing I came across is there is a standard wine bottle size and volume measurement, but there is a range of wine glass shapes and sizes, but they are designed to hold standardised volumed served in bars, pubs and restaurants. I will need to think about designing for wine glasses alongside my other ideas regarding occasion and volume.