Design Production Print - Final Proposal

Brief / Statement:


To rebrand and design the packaging for flat pack housing.


Background:


Flat pack housing is a new craze, which has recently become popular in an economic down turn. Being a way to live, for cheaper. Flat pack homes cost a considerable amount less than normal housing, there are a few online sites offering such products, but no physical stores offering such a service. The online sites don't offer any paperwork, or physical catalogue. I felt this was a niche in the market, potential buyers of properties like to have a brochure to look at products, prices and details instead of having to search through pages and pages of websites.


Aims:
To produce the packaging for a flat pack house.
To design and make a manual which will help guide a buyer on how to build their home.
To create the branding for the product.


Audience:
First time buyers I feel will be attracted mostly to this product, as it's difficult to get on the market without enough money to pay for a morgage. This way they can own a house, cheaper. Other potential target audience include those wanting a holiday home, or those living in woodlands, the alps, or other such environments.


Mandatory requirements:
An investigation into flat pack housing, the manuals such a product would come with, and suitable packaging.


Deliverables:
A packaging and branding design for flat pack housing, done so to attract my target audience. A step by step guide to show purchases how to build / put together the house.

Good is...? Proposal

What are you trying to communicate? (An idea, a concept, a message, a lifestyle...?)

I am trying to convey that first time home buyers are better off purchasing and designs a flat pack home. Reasons consist of them being environmentally friendly due to many elements the designs hold (Solar panels, rain water catcher etc) and that are cheaper to buy, build and construct than buying a new cliche build. I want to persuade people, attempt to make flat pack houses more appealing and publicised. 

Who are you trying to communicate to? (Why and what do you want to achieve?)

I am trying to attract new time home buyers to the product, and possibly those who want a holiday home or a little extra space perhaps. I can imagine a lot of people would be interested in the product at hand so I would say the audience is quite varied and wide.

How will you use print design and production methods to achieve this?

My message I'm trying to be communicated will be done through a modern, fresh branding and packaging for a flat pack home. Using illustrations, design styles and typography befitting to my target audience. The packaging to mimic a flat pack home in its form, shape and design. I want to keep the packaging simple, onto cardboard, so my printing techniques are restricted some what.

What is already out there and how can you adapt, modify, reuse or respond to it?

There are so many large products which need a cardboard box to contain it, industrially and commercially. Simple and elaborate designs already exist so I intend on look at these, and seeing if I can push it further, as pre mentioned, perhaps making the packing look like the product it holds. It's not just packaging I want to do, put the manual / step by step guide the product will be packaged with, this would include the branding of the product - another element I will have to look into.