PRD - OUGD203 - Briefing

Product, range and distribution

Showing growing understanding of your own practise

- Publishing and editorial

- Information and Wayfinding

- Branding and identity

- Product and packaging

- Retail and promotion

Investigation of your own personal, practical and conceptual concerns within the design area and combine this with a self reflective approach to your own creative ambitions.

250 word evaluation / rationale

Boards submitted as a PDF 

Submitted on a disc

25th of May

Presentation:

What is the problem?

What is the product?

What is the range?

and method of distrubution?

Factual or informative

Form VS Function

Dictates how I design

Looking ay the product itself

Design opportunties

how far can I / Dare I / Will I take it?

Image - Book fair - New brief

Writing up a few idea, listing objects I could illustrate for an alphabet book.

OUGD202 - 'Silent movie'

Select a word from the randomiser


Produce a minimum of 5 x five second animated sequence that explore the visual communication of this word through the use of letter form only.


Concept / proposition.


Time is precious how do you use it effectively, efficiently and creatively to communicate your ideas. Start with a thousand possibilities and go from there.


Think project management.


Considerations.

• How does the frame / format inform your investigation.
• What pace do you associate with your chosen words?
• What fonts / typefaces / letterforms are the most appropriate for your words?
• Keep it simple.

Deliverables.

5 x 5 second animated sequences

5 x 15 frame post production story boards

test pieces / sequences, design sheets and test story boards appropriate to your resolution.

Mandatory requirements.

• The word that you have chosen (or the letters included in those words) must be used in each of your resolution.
• Your resolution must be produced using Adobe after affects and be delivered as a Quicktime movie.
• You should work to an aspect ratio of 16:9
• You can only use black, white and one other colour.