TYPE FACTORY
The Type Factory is a new museum and gallery space being developed in a location of your choice. Offering an exciting resource and experience for designers, school-children and discerning tourists, its mission is simple: it aims to inform and enthuse its visitors about all aspects of type and to promote all things typographic. The factory will house a range of artefacts and displays that demonstrate the history of type and typographic design, while the gallery space will host temporary exhibitions of contemporary type design and typography and offer a venue for talks by some of the leading advocates of design as well as emerging talent.
The factory will also house a café and book- store which will encourage visitors to meet, share their thoughts and aspirations.
The Brief
Design a visual identity and range of promo- tional materials. You may use Type Factory as the name or create an alternative.
The identity must capture the essence of the experience that the visitor will have. You should express its use across an appropriate range of applications and show how it will work across media. Rather than specify the uses, we want you to consider the best range of uses – signage, web pages, display panels, ambient media . . . the choice is also an opportunity for an innovative approach to presentation.
Promotional material for print submissions should include a booklet that will be used to promote the venue. This should include treatments for cover, venue information page(s) and at least three spreads. Local outdoor advertising requires a poster – at least 4 sheet size (present a scaled-down version with images of its use in possible locations).
Screen-based submissions could be a website which would include the identity, appropriate information, examples of promotional events and merchandise and equate with the volume of print requirements.
Target Market
Designers, school-children, tourists
Requirements
• Research and Development • Strategy • Specifications/Grid(s) • Dummy/Prototype(s)
• Presentation
Cross-reference this project brief with the ‘Assessment Criteria’ sheet.
Submissions will only be accepted in one robust portfolio no larger than a2.
To summarise:
Type factory is a museum and gallery space
location your choice
aims to inform and enthuse its visitors about all aspects of type and to promote all things typographic
gallery will house a range of displays demonstrating history of type and typographic design
Exhibitions housed
venue for talks
Design:
Visual Identity and range of promotional materials
Identity to capture esence of experience
applicate it across range of media
consider best ranges to use e.g signage, web pages, display panels, ambient media
Print material - booklet to promote venue - cover, venue info, atleast three spreads
local outdoor advertising - poster, 4 sheet size atleast with scaled down version
Website - identity, events, merchandise,
Target Market - Designers, children, tourists
istd2009type|layoutspecifications1 International Society of Typographic Designers
Gutter
4mm
Caption
8 pt Foundry Sans Italic 10pt body/2pt leading colour: 100% black
Head margin
15mm
Folio
6 pt Foundry Sans Demi colour: 50% black
Rule
4pt x 3 column colour: 50% black
Heading 1
36 pt Times Italic 3 column measure colour: 100% black
Paragraph
3-line drop cap Foundry Sans Demi colour: 100% black
Body Text
9pt Foundry Sans Normal 12pt body/3pt leading Ranged Left 57mm measure
3mm paragraph indents colour: 100% black
Heading 2
9pt Foundry Sans Demi 12pt body/3pt leading colour: 100% black
Demonstrate your use of all typo/graphic elements in your layouts by detailing their use through annotated specifications. The diagrams below and on the following page give guidelines for possible methods of annotation.
Grids should detail all measurements of your document/screen grid – horizontal and vertical grid spacing (margins and gutters). The sample below shows the use of the baseline grid. This is not mandatory. Column/text block measures should be included.
Typo/graphic Specifications should detail your use of type/glyphs and other graphic elements. The main focus is your typographic treatment of texts – particularly the hierarchy of information. Consider, for instance, your
Running Headline
6 pt Foundry Sans Normal colour: 100% black
detailing for headlines; sub-heads; body text; cross-heads; standfirsts; call-outs; captions; headers; footers; folios; bullets; rules; fleurons and any other typographic devices that may be used. In all instances give the size, body/ leading, weight and colour.
Media differentials will determine the appropriate information for your specifications. The list above relates to print-based matter. Your specifications for screen-based type should include the appropriate information and terminology for that medium.
Type and lettering used as illustrative matter need not be specified.
HIGH
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