Food on the move
Benson Group, one of the UK’s leading privately owned carton printers, is delighted to be able to confirm its sponsorship for both the Schools and Student Starpack Awards for the third year running. The company is providing a £500 prize for the winning student. The company, with headquarters at Bardon, Leicestershire, produces carton packaging product for both the food and pharmaceutical industries for a wide range of UK and European customers. Food carton production facilities are based at Bardon, Gateshead and Newcastle. Pharmaceutical packaging production takes place in Crewe.
With our lives busier than ever, often the British consumer is required to eat whilst on the move. The High street is full of café shops and sandwich outlets offering cuisines from around the world as a grab and go lunchtime option.
The filled wrap has been a popular lunchtime option, but often the packaging is not inspiring and doesn’t show the product to its full potential. Individual cakes such as carrot cake and brownies have also grown in market share as a treat during the working day. Somehow the element of “a treat” is not communicated fully by the packaging.
the brief
This challenge is to redesign the packaging for a lunchtime wrap and an individual cake.
points to consider
1. Protecting the product from food factory to store and then to where the consumer eats the product.
2. Product visibility – allowing the consumer to see the product they are buying. Consumers buy with their eyes!
3. Easy to open – making the packs tamper evident in store, but then easy to open once purchased.
4. Sit within the food to go market, aimed at a target age of 25 to 40 years old.
5. Not use excessive packaging and be easy to recycle at the end of its use.
• Provide a model with graphics for both your wrap concept and your cake concept.
• Provide 3x A3 supporting development boards.
materials to use
Use cartonboard as the predominant material. Plastic film window material can be used to improve product visibility.
http://www.iom3.org/content/student-starpack-2012-brief-a-winners
Redesign packaging for a lunchtime wrap and individual cake
could make a line / series different sizes and shapes
Consider product visibility
Easy to open
25 - 40 year old
Development boards
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