Saturday, 19 May 2012

Information to be held on posters

After coming across the cosmetics claims guidelines online, I decided to use the information to inform the content of my material. I want to inform my target audience of the ways words can be manipulated to say one thing but actually mean another; I want to inform people of these guidelines.


Foundation:


Cosmetic guidelines state that it be unacceptable to label foundation as 'Healthy', being able to 'restructure' and 'firm' skin, to 'reduce scars' and 'protect the skin from UV rays'.


Anti - ageing cream:


Cosmetic guidelines state that it be unacceptable to label Anti-aging cream as being able to 'Fade age spots', to 'eliminate, reduce or slow ageing wrinkles or the ageing process'. 


Mascara:


Cosmetic guidelines state that it be unacceptable to label Mascara as being able to 'stimulate hair follicles' 


Eyeliner:


Cosmetic guidelines state that it be unacceptable to label Eyeliner as being able to 'Nourish skin'


Hair dye:


Cosmetic guidelines state that it be unacceptable to label hair dye as it not being able to promise the colour stated on the box, that Each package of this type of hair dye must be accompanied by an instruction stating that the product may cause serious inflammation of the skin in some persons, and that a preliminary test should always be carried out to determine if the user has a special sensitivity to the product. This instruction must appear in both official languages.


Lipstick:


Cosmetic guidelines state that it be unacceptable to label lipstick as being able to cure chapped skin, It is of paramount importance that the information required to be shown on the label of a cosmetic be clearly legible. However, some cosmetics are so small that requiring the ingredient list to appear on the label would make it difficult to see the information. 


Nail Polish:


Cosmetic guidelines state that it be unacceptable to label nail polish in reference to growth resulting from nourishing fingernails


Fake Eye Lashes:


Cosmetic guidelines state that it be unacceptable to label false eyelashes as being a models own in advertisements 

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