Brief Workshop - Fred

Notes Taken:

Time managing
Product Driven - Start straight away
Research Driven - How long to research before design?

Casa Mia - On going Design a day project
Accessorize - Product driven
Doing my nut in - Research Driven, collect given content
10 things - Heavily Research driven
Type Factory - Content given, Research and networking driven

Look at brief, whats the focus?
Skills development?
Product?
Research?

Start time scaling

Mini rationale about each brief
Brief - What is it about?

To Complete:

• ' A...Investigation of...with a focus on....I am going to...because....'Product...Range...Method of distribution...'

e.g A typographic investigation of branding with a focus on retail

• Summarise each of my briefs
• Write to ISTD standard - Descriptive to background, open ended result. (No one comes to you with a finished brief)

What additional briefs could you have on the side?

- Competition

- Live

- 1 Day briefs

Task:

Brief 1 : Casa Mia Re-brand

' A Hand rendered typographic investigation of descriptives with a focus on branding the food outlet, Casa Mia. I am going to re-brand Casa Mia because its identity doesnt reflect its ethos or food. The products I will create will be Menus, tableware, in restaurant posters, banners and promotional material. There will be a range of menu designs, for different courses and drinks, with a range of hand rendered type. The method of distribution will be print to be considered for online delivery.'

Brief 2 : Doing my Nut in 

' An educational product investigation of regional language with a focus on defining and informing. I am going to produce dictionary format publications because it will help people to understand an array of regional dialect. The products I will produce will be publications, advertisement and promotional material. The range will be 5 publications based on 5 locations and language. The method of distribution will be print and available as an e-book.'

Brief 3 : 10 Things you should know

'An illustrative investigation of educational material with a focus on what life lessons children don't learn at school. I am going to produce several books because children need educating from home too. The products will consist of books, book shelf graphics, book cases, retail graphics for Waterstones and a book bus. The range will be ten books, looking at 10 different topics. The method of distribution will be print and web, retail graphics and educational material.

Brief 4 : Accessorize Autumn & Winter Collection 2012

' A pattern ad illustration investigation of branding with a focus on the link between products sold and the retail graphics. I am going to produce the design material for their Autumn and WInter collection because customers need to be aware of new products being sold. The products will consist of product tags and labels, packaging, display and stand design, shopping bags / wrap, wall and floor murals and website design. There will be a range of surface pattern designs pushed across the products. The method of distribution will be through printed retail graphics and packaging.

Brief 5: Type Factory

A typographic investigations of the origins of type with a focus on educating and informing others. I am going to hold a type event, because people want to learn about type. The products will consist of exhibition material, posters, boards, wayfinding, publications and promotional material. There will be a range of 5 typefaces that we will, as a collaborative, that we will focus on educating and informing about. The method of distribution will be printed materials, used within an open event.

Task 2: Skill Set - Identifying top ten:

1. Do I want to specialise in hand rendered typography? Will this lose me other opportunities? Or become a good focus if I ever become a freelancer?
2. Improving my hand rendered type. I need to explore new styles, materials, and software which can improve my designs and potentially make them live.
3. Improving my layout skills. My image work is strong but lacks context, when I apply text, my poor layout skills take away from the overall design.
4. Improving my typography skills. This goes alongside layout. I want the ability to produce a type and image piece of work which is high quality.
5. Improve my networking skills, being more pro-active., Gaining a range of contacts. This will help me improve my skills, prospects of getting work experience or maybe even a job.
6. Which studios in Leeds do I like best? I want to stay in Leeds. I need to identify companies I'd like to work for and start contact and networking now.
7. How to become a freealancer. I'm not sure if this is something I want to do, and have the ability to become one day. I need to research, talk to people, companies, and freelancers to know if its for me
8. Which area of Graphic Design am I interested in working with? As I produce and focus on image work, this could be taken across a range of areas, I need to find a focus.
9. I want to produce a range of books and publications, improving my skills in, and exploring, binding and print methods. I feel this format best suits my style of work.
10. Completely my self identity, finding my USP and promoting myself, with distribution material. How else are people going to know I exist?

Task 3 : Do our briefs help us achieve our wanted skill set?

Brief 1 : Casa Mia Re-brand

Skills - 1, 2, 4, 8, 9, 10

Brief 2 : Doing my Nut in 

Skills - 1, 2, 3, 4, 9

Brief 3 : 10 Things you should know

Skills - 3, 4, 9

Brief 4 : Accessorize Autumn & Winter Collection 2012

Skills - 2, 4, 8, 

Brief 5: Type Factory

Skils - 1, 2, 3, 4, 5, 7, 9, 10

Skills remaining will be attained through PPD, doing tasks, producing material for myself and pushing forward my identity.


Task 3:

From each brief identify the Skills, Contexts, Content and Products you will produce.


Accessorize Autumn & Winter Collection

Skills:

Illustration
Branding
Type
Research
Packaging
Craft

Contexts:

Retail
Environment

Content:

Link between products and graphics
Communication / Direction with target audience
Visually engaging
Fashion
Seasons
Icons

Products:

Product tags, labels stickers
Stand and display design
Packaging
Floor and Wall Graphics / Mural
Range of illustrative material relating to seasonal products supplied by accessorize
Window Display
Promotional and Advertisement material
Website

Type Factory:

Skills:

Type design
Type Knowledge
Layout
Grid
Networking
Exhibition
Communication

Contexts:

Environment - Design for
Exhibition
Educational event

Context:

Type
Origins of type
Typefaces which have stood the test of time

Products:

Exhibition Material
Wayfinding
Branding
Promotion
Publication
Iconography

Casa Mia Re-brand:

Skills:

Improving hand rendered type
Improving branding skills 
Layout
Type
Binding
Photography

Contexts:

Food
Retail
Designing for public environment

Content:

Italian Food and the description of
Photography

Products:

Menu - Range
Tableware
Inside / outside wall graphics and murals
Banners
Window Material
Promotional - Leaflets, post cards and balloons

Doing my nut in:

Skills:

Book making
Research
Type and Layout
Communication
Hand rendered type

Contexts:

Outdoor Advertising
Environment
Retail
Public Sector

Content:

Dialect
Language
Regional
Educational
Informative

Products:

5 x Publications
Book Cases
Promotional and Advertisement material
Posters for each book

10 Things you should know about

Skills:

Book Making
Engaging with appropriate target audience
Type and Layout
Illustration
Colour Theory

Contexts:

Children
Society
Education / at home
Library - Design for space
Packaging and Distribution

Content:

What don't children learn at school
Reading
Learning
Childrens illustrations
Communication through image

Products:

Range of 10 Childrens books
Covers and inside material
Sleeve
Promotional posters
Mail outs
Vehicle Graphics
Retail Graphics