Good is...? My top ten possible concepts - New idea

After researching into my top ten possible concepts, I have come to realise there are so many elements and ways of exploring the term flat pack and pop up. I feel it could be appropriate to design something to show such a range, explaining how the term 'flat pack' 'pop up' is such a loose term, so many things can't be linked back to them.


I feel I could explore these, conducting research, looking its what the terms means to people and within the design industry and generally. I could perhaps create an exhibition, event or book showing the range of possibilities within the terms.


Just an idea...

To do - So much and so little time.

This week: To complete all below

Leave time for tasks / lectures/ lecture notes / seminar notes to be blogged / produced / finished too

• My top ten concepts

1. Research examples using context blog, of the ten possible concepts.
2. Mock up idea in relation to these.

• Mock up more ideas for pop up book

1. Produce digital and physical mock ups (be imaginative with scale and substrate)
2. Research content for pop up book - Weehouses OR the term 'pop up' as a starting point

• Enterprise

1. Listen to podcasts, make notes
2. Complete any tasks

• Packaging

1. Look into food packaging more - Try flat packing it and creating something with the material (like seen on context blog)
2. Design more for range

• Environmental graphics 

1. Go into city and take pics of examples of - Vehicle and environmental
2. Produce design sheet showing ideas (think huge)

Good is...? Packaging development - Designing for a range of materials

Beginning to design a range of packaging approaches for the flat pack materials. Considering the range is scale and material type, I had to design a range which could fit all of this. So here's my initial ideas and thoughts:

Good is...? Logo development - Finalising my logo design

I decided to re-do my logo's, yet again. I decided I wanted it to be more elegant and simple, I chose to remove the tree top imagery, and turn the roof, into leaf like structures, thus still relating to nature, and sticking mimicking the structure of a house. The type too, I wanted to be inside the logo, rather than it looking separate. I have worked within tones and transparency, meaning I'm still sticking to the restricted colour palette, but making my logo more varied and interesting in tonal values.

After many hours of designing I have no idea which logo I like most. But I am very happy with the chosen colour palette, and stylising of the design. I'm going to print the designs out, and refer to my peers for some much needed advice.

....

Feedback

Stephanie Sewel: Bottom line, 4th from left.

Lewis Francis: 3rd top row

Sophie Wilson : 3rd top row

Chelsea Vann: I like bottom row, third from right, but with the writing in the corner??

Sophie Wilson:  third one on the top row.

Lewis Francis:  third one on the top row.

Luis Bachini :looks like lots of little penis's , no offense, just an observation

Kirsty Cave: fifth one on the top row :)

Sam Oniel: Top row, third one in. Ya can't see what the writing in white says.

Chris Lawson:  i prefer the one at the top far right, the leaf seems to work more and the home looks better when it's emphasised, also the one at the bottom 3rd one in where you use two, looks good

.....

Taking the feedback into consideration, I've singled out and changed the logo's in accordance to suggestions.

Good is...? My ten possible concepts

Flat pack in a range of forms - Exploring pop up art work.


After finding a pop up artist (which can be seen on my design context blog) , I decided to give one of his provided templates a go, using the simple key provided, I laboriously cut and folded for two hours, to have quite an outstanding outcome. I really like the complexity of his designs and how they really are a form of art in their own making.


I like the sense of 'Flat pack' within pop up work, the design and produced can be folded in half, to be flat, or opened completely to become flat. It just goes to show 'Flat pack' can have so many concepts and links other than the obvious. I want to explore more paper based flat pack, how something made of a particular substrate, can become a stunning 3d structure holding many dimensional elements.

Finalised piece

Good is...? Identifying a concept

After having a progress tutorial with Lorenzo I soon realised I didn't have a solid concept, thus resulting in me very much needing to come up with one, quick time! He suggested I came up with 10 possibilities, did a mass sum of research on each, to result in me picking a few to take further into the design process. 

1. Packaging for 'weehouses' building materials (wood, nails etc)
2. Popup catalogue book for 'weehouses'
3. Catalogue
4. Environmental promotional graphics
5. Packaging design - push out parts to create a 'weehouse' mock up
6. Transportation vehicle graphics
7. Magazine spread 
8. Tool kit design (the sort which comes with flat pack furniture)
9. Company introductory Mail shot
10. Estate agents products 

I intend on researching indepthly into these possibilities to get a real grounding for what I want to do. This will be available on my design context blog.


Action plan:

• Research

1. Examples of Ten concepts
2. How I could approach each of these
3. How they I could design them in relation to print

• Mock up

1. Produce mock ups of concepts
2. Focus on  a few, produce more mock ups and templates
3. Possibly research templates (looking at books within studio)

• Time 

1. Plan it
2. Do - To do lists
3. Think realistically how long things take

Good is...? Establishing a target audience

It was brought to my attention within a peer feedback session that my target audience didn't seem quite appropriate. Originally it was aimed at first time buyers, due to the low prices of flat pack houses, but I didn't take into consideration the price of land and labour, bad move. Flat pack houses, all costs covered, are more expensive that regular housing due to the land cost and labour, these fluctuate to with area, company etc. Plus, I doubt first time buyers would want such hassle. Ideally I need to research into a new target market, I have to take into consideration, it needs to be someone:
- With money
- Time
- Passion for building there own home


Personal use:
Retirement home? Holiday home? Second home?


Company use:
Holiday lets?


I will follow up this post in my design context blog. I need to do a little thinking and some serious research.

Good is...? Logo development - Applying colour swatches

Applying previously created colour swatches to logo designs:

OUGD201 - Good is...? - Mock ups

design boards

draw up mock ups, and produce mock ups

Good is...? Logo development

Working withe the feedback of 'making the type more formal', I decided I still wanted the hand drawn element, so decided to hand render a formalised type within my logo, I produced several designs on a large worksheet. I felt my typographic designs worked extremely well. I decided to mix up a range of fonts to use, and work with negative space. I then vectorised the images and experimented with composition.

Hand rendered logo designs

My favourite design from the three, but hand rendering doesn't have the crisp effect I want, even after being live traced so I'm going to move on to digital design.

Vectorised designs:

The range of typefaces, weights and styles I feel works well differentiating the words. If they were to be all the same typeface, it would be difficult to read, and understand how its to be read. I want to work with this approach within my final designs.

Working with a different composition, I'm not too sure about it, if the words ended in letters which had simple, straight structures it would create a block like compoition. But due to the awkward letters, 'K' primarily, it doesn't really work.

Working with negative space, it's quite a nice design and comes across as artistic which is possibly the approach I wanting to take considering 'weehouses' are architecturally stunning. The design reflects this.

A large design, it realy doesn't work, there's too much going on I feel.

I tried to mimic a design I produced by hand, it doesn't quite have the same effect but it's still quite nice and compact. The word 'Pack' is accidentally highlighted here, I need to scale it back down to the same size of 'Flat' for this design to be effective.

I quite like the idea of this, but its hards to tell what the logo is, because I've been working with it, I know exactly what it is, but new onlookers really won't.

Using a different typeface 'Orator' within all the words, I felt it became that bit more professional looking. The logo dividing the words, giving order to reading. 

The above design being one of my favourite, it's simple, easy to read, holds the logo, using negative space to highlight it. The monochrome colour palette works well with it too.

These designs I absolutely love, especially the bottom design. Its really outstanding and bold. Using the logo design to create the letter 'O' in housing I feel works really well.

Good is...? Studio Workshop

Within todays session we were asked to come up with Five print formats (in regard to our good) For instance, size, scale and packaging. Five print methods, so the techniques you would use to print your formats, and finally five print considerations, for instance print runs, 2d etc.


Print formats

1. Square catalogue
2. Magazine spread - A4 format
3. Large vinyl environmental graphic sticker
4. A5 promotional insert for magazine
5. Guide - A4 extending folder design

Print methods

1. Screen printed front of catalogue on grey board
2. Digital print for catalogue paper - bible paper stock
3. Lithography for promotional insert due to quanitity
4. Digital print onto vinyl due to scale
5. Screen print onto extending folder - stock low density card

Print considerations

1. Binding and folding methods for extending folder
2. Large print run for magazine inserts
3. Limited, screen print run for catalogue fronts
4. Producing mock ups before prints to avoid mistakes
5. Use crop marks on designs

From the session I can see I clearly need to look into processes more and get an exact idea of how I'm going to achieve what I want to do. I need to mock up a series of idea in regard to packaging, and look at the nets critically, to get a better and clearer understanding on how I'm going to go about printing them.

Time management - To do

To do

• Listen to lecture podcasts - Make notes > Blog
• Further research into Weehouses
• Research packaging > Start designing
• Blog logo development > Vectorise > Look back to brief
• Lorenzo task
• PPD tasks
• Enterprise Task
• Good is...Get designing
• Blog print samples

Good is .... 4 x A4 Concept boards

What is good....? - Logo development

drawings, scanned in.

Vectorised.

Make variations in illustrator, pick final.

Look at colour palette.

Design for print - Manual - Designs