Design Practice: April 2012

i start by combing my long blond locks then practice sword fighting infront of the mirror to see if my technique has got sloppy. i then sharped my arrows and do about 30 cruches. now i am ready for battle.

27/4/2012 3:05View Responses

Most days I do not wear make up, when I do it is just mascara.

27/4/2012 2:45View Responses

shower, hair, clothes

27/4/2012 1:58View Responses

straighten my hair every morning

27/4/2012 1:54View Responses

splash of water to the face in the morning.

27/4/2012 1:50View Responses

Make up
Hair
Getting dressed
Brush teeth
Moisturise

What does the word 'Fake' mean to you?

orange and obsessive with fake tan, peroxide blonde, fake eye lashes, wearing as little clothing as possible,

30/4/2012 3:21View Responses

not real

27/4/2012 6:30View Responses

Not real - False boobs, botox, plastic surgery, capped teeth

27/4/2012 3:55View Responses

someone or something that hides behind something else.

27/4/2012 3:44View Responses

Them darn orcs are soooo fake they are in makeup for like 6 hours each. but thats not even the worst that bloody sauron my arch ememy is only done by CGI so i guess that dick is the most fake. Me, son of Thranduil, King of the Woodland Realm of Northern Mirkwood is all natural

27/4/2012 3:05View Responses

someone who goes against anything they believe in.

27/4/2012 2:45View Responses

untrue

27/4/2012 1:58View Responses

added extras people might use to make themselves appear different to their natural look eg. hair extensions and fake eye lashes.

27/4/2012 1:54View Responses

Leeds

27/4/2012 1:50View Responses

Fake tan
Hair dye
Fake eye lashes
little clothing
False boobs
Botox
Plastic surgery
Hiding behind something
Capped teeth
Someone who goes against what they believe in
Untruth
Hair extensions

Do you use clothes, cosmetics, clothes, etc to cover your flaws or insecurities?

Yes ///// /

No ///

If yes, what do you use to cover your insecurities?

being a red head

30/4/2012 3:21View Responses

make up

27/4/2012 6:30View Responses

Foundation - makes you feel like your covering/smoothing all the ageing flaws on your face.

27/4/2012 3:55View Responses

sometimes, If i feel fat ill wear a baggier top. but thats just knowing what the wear.

27/4/2012 3:44View Responses

i wear a leather armour. it has some protection benefits but not many i use it mainly as it doesn't restrict movement in battle.

27/4/2012 3:05View Responses

n/a

27/4/2012 1:58View Responses

paper bag on my face. helps with the insecurity, not very practical in the rain and i had a close call with death using a plastic bag. I wouldn't recommend it.

27/4/2012 1:50View Responses

Having red hair
Make up
Larger clothing
Paper bag

How do you consider a person can act 'fake'?

to only care about their appearance

30/4/2012 3:21View Responses

changing who they are so others like them

27/4/2012 6:30View Responses

Not sincere/ on a level with people, manipulate

27/4/2012 3:55View Responses

when they're two faced. say one thing, mean another.

27/4/2012 3:44View Responses

pretend they are unarmed just to get close to you when really they are holding and arrow head or a concealed blade the little buggers

27/4/2012 3:05View Responses

by acting differently around someone they claim to dislike and act as if they are very fond of them

27/4/2012 2:45View Responses

27/4/2012 1:58View Responses

they can make themselves appear like something they are not by wearing certain clothing and piling on make-up. Fake qualities can also come across in their personality though.

27/4/2012 1:54View Responses

Any conversation starting with "last night at Evo i..." is classed as being fake. Unless they finish the sentence with "had a shit time cause its Evo, I dont know why you talk me into going there"

Appearance orientated
Changing personality
Manipulative
Two Faced
Clothing & Makeup

Can you name any products / items / people etc you would consider 'fake'?

fake tan, extensions, fake eye lashes, nails,

30/4/2012 3:21View Responses

eyelashes, tan, people off shows like towie...

27/4/2012 6:30View Responses

False tan,

27/4/2012 3:55View Responses

paris hilton as a mega superstar. any massive brands: channel, very expensive surely the products dont cost that much. people buy them to make themself feel valued

27/4/2012 3:44View Responses

yes don't buy steel head arrows off the dwarfs them things fly horribly you will never hit your target.

27/4/2012 3:05View Responses

fake bake

27/4/2012 2:45View Responses

fake tan, hair extensions, makeup, plastic surgery

27/4/2012 1:58View Responses

fake tan, eye lashes, hair extensions.

27/4/2012 1:54View Responses

fake tan, leeds met (as a commodity), anyone from newcastle who uses fake tan. Those big eye lashes plus they remind me of strippers.

27/4/2012 1:50View Responses

Fake tan
Extensions
Eye lashes
The only way is Essex
Paris Hilton
Brands
Make Up
Plastic Surgery

OUGD203 - Workshop

5 Problems I've identified that I want to solve

1. Changing the connotations of a product, and aiming it at a brand new target audience

2. Producing a range of packaging rather than a singular product

3. Instore design, point of sale and retail graphics

4. Branding and identity of a restricted product

5. Working to the scale of a postage stamp

5 Messages I want to deliver

1. That there are misconceptions with the idea of fakery

2. Packaging as a range can work when inconsistant in size and shape

3. I want to promote my range of products in a positive light

4. No matter the size, shape of a product, it can be packaged

5. Research can be obtained in a range of ways

5 Reasons why

1. People relate fakery with the idea of buying into a look or lifestyle, nothing else

2. Fakery is a huge thing not just one object

3. Being fake is considered negative, using something to be confident in your own skin, is a positive.

4. Theres a broad range of packaging a product, this can be literal, or not.

5. The idea of fake is so broad.

5 Facts about your subjects

1. Fake be something literal like fake tan

2. Being fake can be considered lying

3. People consider themselves more real with an altered appearance

4. My range of products can be very different aesthetically

5. Fake can be the way someone acts rather than appears

5 Facts about your audience / context

1. They have a negative outlook on fakery

2. Women are most renowned for being fake in appearance

3. A possible target audience would be those lacking in self confidence

4. A possible target audience would be those who think of fakery as negative

5. My audience may hold a false identity

5 Products I could produce

1. Catalogue

2. Range of packaging

3. Branding and identity

4. Retail Graphics

5. Promotional Material / Posters

Range

- Sleeve

- Boxes

- Bags

- Labels

- Stickers

- Wrapping

- Inserts

- Belly Band

- Size

- Shape

- Colour

- Format

- Info books

- Stand

- Images

- Type

- Products

- Envelope

- Names

- Phrases

- Edition

- Stock

- Display

Wednesday 25 April 2012

PRD - WORKSHOP

5 Things you want to do

Window retail graphics
Print based media
Packaging
Craft
Illustration

5 Things you need to do

Consider range
Type
Explore Media
Explore Scale
Create a brand / identity

5 Reasons why

Brief Mandatory
An important aspect of design
You need to find the most appropriate
It may work better (or not) in a different scale, this needs to be considered.
Professional Practise

Areas to improve:

Personal Skills:

Procrastination
Making an informed decision quickly
Communication
Presentation
Self identification & promotion e.g business cards
Do work at home (bigger room = ability to fit desk)

Practical Skills:

Layout
Binding
Type
Photography

Processes to investigate:

Foil blocking
Research methods
Folding
Print in terms of cost and quality effectiveness
Colour

Products:

Web
Digital Design
Moving image
Books

Contexts:

Branding
Logo
Editorial
Promotion

Task

Identify 5 reasons why I've chosen each of the briefs, which aspects interest me.
Analyse the briefs in relation to my 5 catagories and answers:

- Personal
- Practical
- Processes
- Products
- Contexts

http://www.dandad.org/awards/student/2012/categories/14/packaging-design
D&AD Packaging Design Brief

Personal interest in the brief
I'm interesting in packaging alcoholic beverages
The target market is one I'm familiar with
It will be challenging
I can be creative as its 'open'
It will give me the chance to use illustration

Skills I hope to develop
This will give me the chance to improve my crafting skills
An opportunity to use Layout
An opportunity to use type
Its primarily print based
Branding and identity is needed

http://education.ycnonline.com/briefs/view/triumph/
YCN Triumph brief

Personal interest in the brief

Theres an opportunity to produce work for a renowned brand

The product is something I'm interested in and use myself

Theres a good opportunity to use illustration

Theres the opportunity to use craft

Working within retail is something I want to do in the future

Skills I hope to develop

I will be able to improve my photography skills as the products produced will need photographing, to be mocked up digitally although 'in store'

Its a chance to work within promotion and point of sale

I will be able to develop my use of colour, having to research into the individual branding of Triumph and explore possibilities

With the time given, I will have to make informed decisions quickly to reach my deadline so it will almost force me into picking up this skill

I will have to use primarily digital design considering the scale and format of the deliverables

http://www.thersa.org/__data/assets/pdf_file/0020/411356/RSDA2011-12_The_good_journey.pdf

Brief

The good journey RSA brief

Personal interest in the brief

The idea of designing something for a busy and congested environment

The journey you pick is entirely open

Some interesting research can be conducted
Its something I would like to see myself
The idea of making people see commuting differently is of personal interest; changing peoples minds

Skills I hope to develop

Theres a lot of communication needed within this brief, not something I'm entirely confident with, this will give me the chance to work on this
For this brief, I imagine a lot of type will be needed to communicate your idea, developing my type skills
I think the print in relation to media and effectiveness will be challenged here
I could look at creating a buzz by using the web, creating a website which is something I'm interesting in doing, but haven't had the opportunity as of yet
Promotion will be a primary point, This will give me the chance to research into this and improve within this area

http://www.istd.org.uk/education/education_resources
ISTD Fakery

Personal interest in the brief

Its something which humours me and I find interesting

I am aware there are plenty of ways to interpret the word 'fake'

Its open with it target market

Its open with its resolutions

I have my own idea of Fakery within female appearance and cosmetics

Skills I hope to develop

The brief has to show my typographic skills, this is something I haven't focused on before

Communication in regard to tone will be an important aspect, its something I will have to consider

There will be a range of ways to research which I will have to explore

I could possibly work with moving image, I enjoyed using this in a previous module but I will be able to explore more ways of using it in approaching my works and more options available

Logo and identity will be needed

http://www.thersa.org/projects/design/student-design-awards/rsa-student-design-awards-201112/postage-stamps

Postage Stamps

Personal interest in the brief

I would like to work at a different scale, in this case, tiny

I like the idea of travel around stamps, how far a stamp can travel

Its something I've not tried before

I like the aesthetics of stamps

Its a context which has a lot of history

Skills I hope to develop

There will be a lot of available research as theres a lot of history, within this brief I will have to gain research organisation skills

The presentation of the stamps as a series will be an important aspect as to how well the product is communicated, these are two skills I need to improve so hopefully would do so conducting this brief

Type will have to be considered, having very little space and content to work with will be challenging

This brief will include an aspect of editorial as the stamps will be placed within something

I will have to consider printing, finished especially as stamp are obviously stickers, and often hold a pearlescent quality

Creating your own brief

I have come to like two briefs more than the others, this being the ISTD Fakery brief and the D&AD Packaging Brief.

I like the idea of packaging things people consider 'fake', the idea of fake being a lose term. It could be something along the lines of cosmetics, or the idea of fakery as a social term such as a person buying a certain model of car to obtain what it connotes.

The brief:
To explore the meaning of 'Fakery' and falsehood. To create a product range exploring the idea of Fakery, and what it connotes. Think about what people / society think of / use / or act to hide, alter or chance their appearance, or other ways in which they can be considered deceiving.

Background / Considerations:
Consider what items you could package, what their meaning could be and how they could be perceived. There are physical products which can be deemed to make a person fake through aesthetics and appearance, such as fake tan, hair extensions and false nails. Alongside the social idea of fake, someone acting how they want to be seen by others. Consider advertising and promotion, how the idea of range can be explored alongside this.
What tone of voice do you want to communicate?
How far can you push it?
What stock would be most appropriate?
How would you best present / photograph products for boards?
How big is your 'range'?

Mandatory requirements:
To explore fakery.
To produce a packaging range of at least 5 of your chosen final products.
A body of broad research

Deliverables:
PDF boards submitted on a disc
Logo and brand development
Range of Final Packaging
Promotional Material

Monday 30 April 2012

OUGD203 - Fakery Boards

OUGD203 - How fake are you? Survey

OUGD203 - Workshop

Wednesday 25 April 2012

PRD - WORKSHOP

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