Tigerprint - Giftbag - Re-think

After brainstorming the brief, I came into interest of the Bakery within M&S. I wanted to promote the idea of giving a bakery item as a gift, by supplying a range of suitable packaging. These will come in a range of shapes and sizes suited to a range of occasions. M&S food packaging has already attained an iconic style, so I want to push this forward, giving the bakery a style of their own, having a fresh new outlook on packaging. The style I want to be quite eccentric using geometrical shapes to hold a range of different cakes and pastries. 

I need to look at the range of ways and materials you can use to package a cake, considering ecological impact, the ability to see the product through the packaging, and considering the products needs - for instance holding a cream cake in the centre of a box to avoid the inside of the box being smothered in cream. 

I want to re-brand M&S Bakery alongside the packaging project to really back up the idea behind - using bakery items as a gift.

To do list:

• Look at M&S Giftware
• Look at M&S Bakery and the way they package their items
• Which items are suitable for gift
• Gift wrapping options?
• Look at the branding of M&S
• Look at M&S Advertising
• Look at existing food packaging in M&S