Tigerprint Giftbag - M&S Bakery as it is

I wanted to have a look at the existing design M&S Bakery has, finding it very rustic, old fashioned and having a hands on approach to selecting your items. The Bakery though only focused on breads and savouries, there was no real focus of cake items, just a small area dedicated to fresh produce, most of the cakes could be found boxes up in lines among the aisles. 

I want to provide M&S with a dedicated area for fresh cakes, creating the branding, packaging, labels and retail graphics. Along with this, will be a focus on the idea of giftware, being able to hand pick and package your own cakes with your own choice of packaging according to the occasion. I also want to incorporate M&S's cake personalisation service which isn't well known or advertised currently by M&S.

A feel it would be a good idea to link the giftware range M&S already has, to the bakery section. With this I can focus on store layout, signage, wayfinding and retail graphics. I can see this resulting in being a large project but feel the end result will be strong.