To create, promote and advertise a stationary set / Gift packaging line for M&S. The occasion is open in regard to theme of the stationary set, you can create either one, or a set / series. We want something that bit different in regard to occasion, something which either M&S doesn't offer a lot of, or at all. The occasion could be something personal to a particular location of a store, and therefore specialist for that store: E.g. Eid in a Highly muslim populated area. Consider location, and suitability of products and design.
The designs need to be fitting for the M&S branding, but also new and fresh for the store.
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Research project into background behind occasions, try to avoid obvious images and design ideas
Possible occasions to consider:
- Eid (Highly populated with muslims)
- Graduation (highly populated with students)
- 100th Birthdays (older community)
- New home
- Same sex marriage
- etc
Research what stationary stores offer a lot of, and very little in regard to occasion
Awesome gift bag i like to share it to gift pakistan to their friend and family member.
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