Tigerprint - Christmas at M&S - Rethink

After brainstorming, again, I've come up with a stronger idea for this brief. I've always wanted to design for homeware and have found this would be my perfect opportunity. I come from a family who celebrate Christmas that bit too much! When preparing christmas dinner, it's always the christmas crockery which comes out of the cupboards, its become a tradition which I wouldn't go without now. I want to look at an abstract way of approaching a christmas design to translate across a range of homeware items which you find in a typical home at christmas time. From plates, glasses, serviettes and candle holder, to bunting, window stickers and door mats.

To do list:

Look at christmas decoration ideas
Look at existing Christmas homeware design within M&S
M&S Homeware now
List potential Products to design
Research Christmas jumpers
List items which make up christmas decorations
Packaging of the homeware - Bands, boxes and tags

Christmas at M&S - Re-Written brief

Christmas at M&S

Brief:

To create a series of Christmas related illustration and typographic designs to use across a large crockery range for M&S which will stand the test of time. To produce matching table wear for the crockery set. To design basic card table decorations which are in-keeping with the set. Advertisement, Stand Design and promotional material should be considered.

Considerations:

What objects, words, phrases and images to people insinuate as being 'Christmassy'?
Will you stick to the cliche Christmas Icons?
How far can you push your designs to be related to christmas?
How will your products be organised on a stand / shelf?
How will you make all the items inkeeping with eachother?

Background:

Its a renowned Christmas tradition to take out the Expensive / Christmas related crockery out for Christmas dinner. Every year we may break a piece of the collection and replacing it is always impossible. When looking for all the table trimmings its not often we can find them all matching, nor from the same store.

Deliverables:

A range Christmas related typographic / image based Illustrations
Your designs on a carefully selected range of crockery
Tablewear designs
Instore Mock ups
Promotional and Advertisement Material

_____________________

Problem:

1. It's difficult to find a large sum of matching crockery for Christmas Dinner
2. You want suitable seasonal Crockery for christmas

3. You want to be able replace broken table wear 
4. To have a crockery set which has enough items to hold a large christmas dinner
5. Its difficult to find matching crockery to tablewear and christmas decorations

Solution:

To design a range of crockery, tablewear and decorations which are inkeeping with eachother, and is a large enough collection to pick and choose from depending on the size of the meal you're preparing, and to be replaceable each year; a collection which returns to the shelf every year.

Range:

Entire crockery range
Entire tablewear range
A range of christmas table decorations

Distribution context:

Instore - M&S Shelves and dedicated crockery Aisle

Christmas at M&S - A Student Christmas

Students are renowned for being that bit more creative, out going, and money skimping at Christmas. I want to reflect this is in the products I design for M&S. These products could consist of a wrapping / card collection but I feel something more creative would be suitable. Such as a book publication outlining the best and cheapest way a student can celebrate christmas. Or create a christmas decoration line / instructions using typical cliche student items. E.g, Pizza boxes to make up a Christmas Tree, or bunting. A publication including the instructions and some of the materials would be a good idea.

Christmas at M&S - Potential themes

A few themes I can think of, which I feel aren't so obvious. I wanted to stray away from the typical christmas style of design, so whether that means working solely in type, pattern or colour just to stay away from the cliche.

• Christmas Dinner / food
• Christmas Carol
• Colours associated with Christmas
• Words associated with Christmas
• Smells associated with Christmas
• Christmas is different countries (e.g Germany Christmas Market)
• How students see it
• How student celebrate it

Tigerprint Giftbag - M&S Bakery as it is

I wanted to have a look at the existing design M&S Bakery has, finding it very rustic, old fashioned and having a hands on approach to selecting your items. The Bakery though only focused on breads and savouries, there was no real focus of cake items, just a small area dedicated to fresh produce, most of the cakes could be found boxes up in lines among the aisles. 

I want to provide M&S with a dedicated area for fresh cakes, creating the branding, packaging, labels and retail graphics. Along with this, will be a focus on the idea of giftware, being able to hand pick and package your own cakes with your own choice of packaging according to the occasion. I also want to incorporate M&S's cake personalisation service which isn't well known or advertised currently by M&S.

A feel it would be a good idea to link the giftware range M&S already has, to the bakery section. With this I can focus on store layout, signage, wayfinding and retail graphics. I can see this resulting in being a large project but feel the end result will be strong.

Tigerprint - Giftbag - Re-think

After brainstorming the brief, I came into interest of the Bakery within M&S. I wanted to promote the idea of giving a bakery item as a gift, by supplying a range of suitable packaging. These will come in a range of shapes and sizes suited to a range of occasions. M&S food packaging has already attained an iconic style, so I want to push this forward, giving the bakery a style of their own, having a fresh new outlook on packaging. The style I want to be quite eccentric using geometrical shapes to hold a range of different cakes and pastries. 

I need to look at the range of ways and materials you can use to package a cake, considering ecological impact, the ability to see the product through the packaging, and considering the products needs - for instance holding a cream cake in the centre of a box to avoid the inside of the box being smothered in cream. 

I want to re-brand M&S Bakery alongside the packaging project to really back up the idea behind - using bakery items as a gift.

To do list:

• Look at M&S Giftware
• Look at M&S Bakery and the way they package their items
• Which items are suitable for gift
• Gift wrapping options?
• Look at the branding of M&S
• Look at M&S Advertising
• Look at existing food packaging in M&S

Tigerprint Giftbag - Display stand

As discussed in my context blog, I want to use the products and packaging I produce, to become its own form of display stand. To stack the boxes to become a shape, like I've seen in many other retail stores but not many food outlets. I came across one in Topshops retail window which gave me the original idea:

Tigerprint pattern brief - Boots

Looking at Boots online website, I was surprised at the amount of mens toiletries on offer, over a thousand products are now available for a mans grooming needs. I wanted to depict the top products, alongside the more peculiar products.

Deodorant
Aftershave
Face wash
Shower gel
Moisturiser
Razor
Shaver
Shaving foam
Shaving soap
Shaving cream
Shaving Brush
Shaving mug
Gel
Hairspray


Concealing pen
Eye Gel
Veet hair removal cream
Mens hair dye 
Caffeine Shampoo
Mens lip balm / cream
Bronzer

Tigerprint - Pattern Brief - Re-think

I had two previous original idea's about what I wanted to do, but after brainstorming I've gained more of a focus on the theme I want to convey within my pattern design. I want to look at Male grooming through the years, and how a 21st century man is becoming very feminine in their more concerning manner to their appearance. I want to find products / toiletries / items that relate to and illustrate to make a pattern.

After making a series of pattern design I want to push the designs across branding a male toiletries area within Boots, including retail design and advertising of the collection. 

The to do list:

research 21st century man - Regarding grooming - Femininity
What extent men groom themselves
Questionnaire
Why men take more pride in their appearance
Top 5 items for Male Grooming
What male grooming consisted on in the 1900's 
Visit museum? Look for mens fashion / toiletries
Look at exploded diagrams
Toiletries illustrated

Tigerprint design a day - Chosen descriptives

I had a look at Casa Mias online menus to try and list words used to describe their dishes, which I could illustrate and become part of my design a day:

Main Menu:
Roasted
Marinated
Deep Fried
Crispy
Wonderful
Pan Fried
Toasted
Smoked
Sundried
Divine
Fresh
Creamy
Baked
Oven Baked
Traditional
Old fashioned
Freshly Sliced
Slow Roasted
Grilled
Tender
Chefs Special

Wine List:
Generous
Spice
Ripe
Zest
Dry
Expansive
Full bodied
Rich
Crisp
Aromatic
Elegance
Delicate
Pleasant
Bright
Strong
Velvety
Intense
Ruby Red
Powerful
Soft
Explosive
Wonderful
Concentrated
Sweetness
Unique
Gentile
Full
Distinctive
Noble
Versatile

Specials:
Roasted
Home-made
Grilled
Crispy
Pan fried
Oven Baked
Sundried
Finished

Dessert:
Delicious
Home-made
Coated
Divine
Moist
Classical
Sweet
Topped
Filled
Sweet
Glazed
Traditional
Sweet

Breakfast:
Toasted
Grilled
Scrambled
Sateed
Cured
Natural
Boiled
Squeezed
Mixed
Classic

Tigerprint design a day - Casa Mia

The Italian are renowned for being exuberant in the way they describe their food, the restaurant Casa Mia reflects this in its menu,but massively fails to do this in its branding and design. Its very basic, lacks style, colour, and most importantly an italian image. I want to try and re-brand Casa Mia as my chosen restaurant. I looked online for there website, other than being very hard to find, I was shocked at the quality of the site, it didn't reflect the apparent quality of their food:

Their online menu wasn't much better:

Tigerprint - Design a day - Re-brand a cafe

After brainstorming a few ideas around the idea of a design a day project I came up with an idea of pushing the descriptive words I wanted to typographically illustrate. Previously I was struggling to come up with a way to use them well. 

I have always enjoyed the quirkiness and nostalgia found in many of Leeds small cafes dotted around student areas, I wanted to go along with this idea of personalisation.

I want to re-brand a restaurant or Cafe in Leeds focusing on the taste of their food, presented through hand rendered typography highlighting descriptives used within their menu, with the intention of attracting customers through the description of the smell, taste, appearance and appeal of a food item or meal. My first idea was to simply create a menu, but my idea could be translated across the entire brand of a restaurant. The products I am going to focus on designing for consist of:

Wall Graphics
Menu - Range, starter, main, dessert, drink, wine, cocktail
Serviettes
Signage & Wayfinding
Bill
Advertisement
Website

Firstly though I need to find a restaurant I feel would benefit from such a re-branding, identify a target audience, get hold of a menu and highlight the words I want to hand render. This will then become a Design a day project, a word a day. This will make this project easier to time manage along side several other briefs. 

What I need to do:

Visit several cafes and restaurants and ask for menu, or attain online
Identify the descriptive words
Find existing examples of illustrative menus
Colours which relate to food and the psychology of feeling hungry 

Chosen brief - Generating Ideas

Tigerprint - Gift boxes?

Another interest of mine is packaging, and as I was looking through M&S I found it lacks in supplying gift boxes, I found just one set online. Seeing this as a niche in the market I thought about creating a possible giftbox line for M&S, creating a range to suit all sizes and shapes, occasions and sexes. Packaging alone isn't enough to make up the brief, so I was thinking about producing a creative advertisement piece for in store, using the idea of boxes, to promote the new product line.

Tigerprint Gift bag - Re-written brief

To create, promote and advertise a stationary set / Gift packaging line for M&S. The occasion is open in regard to theme of the stationary set, you can create either one, or a set / series. We want something that bit different in regard to occasion, something which either M&S doesn't offer a lot of, or at all. The occasion could be something personal to a particular location of a store, and therefore specialist for that store: E.g. Eid in a Highly muslim populated area. Consider location, and suitability of products and design.

The designs need to be fitting for the M&S branding, but also new and fresh for the store. 

Retail Graphics
Display
Advertisement
Proof of usability

Research project into background behind occasions, try to avoid obvious images and design ideas


Possible occasions to consider:

• Eid (Highly populated with muslims)
• Graduation (highly populated with students)
• 100th Birthdays (older community)
• New home
• Same sex marriage
• etc

Research what stationary stores offer a lot of, and very little in regard to occasion

Tigerprint - Design a day - Re-written brief

Design a catalog showcasing hand rendered type, the content should be self produced as part of a design a day project - the theme to be 'Descriptives'. Information about each of the words should be included, including the history and origins of the words and the context they can be used alongside their meanings.

The purpose of the book is for educational purposes and visual reference.

The Target audience is that of illustration and Graphic Design students or those with an interest in typography. 

Sketchbooks
Online blog of design a day

Tigerprint - Design a day - Ideas

Seeing as the brief is so open to what theme your design a day could be, I feel it best to start brainstorming themes I could possibly look at, considering my interests for third year and after graduation. As noted in the presentation before summer, we were advised to pick briefs that can rung alongside other. The design a day brief I feel would be brilliant and would help with time keeping as its a much longer brief, but would only consist of possibly an hour of my time a day. 

One of my main interests is hand rendered type, I would love to produce a design a day which reflected this. Some of the ideas I have come up with consist of:

• Design a letter a day, each day a new typeface
• Design a whole typeface a day
• Design an emotive a day (the typeface design reflecting the emotion)
• Design a descriptive a day (the typeface reflecting the description)

The end result will reflect in my own personal resource of typefaces to potentially use across a range of briefs. With the typefaces I would like to create my own book, so the briefs purpose is to create a catalogue of type through research of the theme I choose.

Tigerprint Pattern Brief - Re-written

Tigerprint Pattern Brief:


Brief:

To develop a series of pattern designs, focusing on Male grooming across the ages, to be pushed across the male toiletries section within Boots the Chemist. The idea is to give Male Grooming a larger stance within stores swamped in womens and baby products.

Considerations:

How has male grooming improved?

Which iconic items have stood the test of time?

How do you itend on creating the pattern? Illustrations? Type? The products themselves?

How will you make several patterns consistent with another?

Background:

Male grooming product amounts have grown from very little to large numbers in the last century, men taking more pride in their appearance. Not much has been done to celebrate this, can you design something to show this increase.

Deliverables:

A range of pattern designs consistent with one another

Boots instore retail graphic designs

Advertisement Material 

_____________________

Problem:

1. Male toiletry numbers are on the uprise
2. Finding male toiletries in a female dominated market is hard

3. Male toiletries are hard to find in chemists and stores as they are swamped by Women's and baby toiletries

4. Males take more pride in their appearance
5. Male toiletries need their own identity within store

Solution:

To develop a pattern, to be pushed across Boots instore retail graphics, to advertise male toiletries with a focus on how male grooming has developed on the years, looking back to the 1900's and beyond. This will give the Male Grooming area within Boots the Chemist a larger stance within the store, giving it an identity and making it easier to locate, using retail, promotional graphics and wayfinding.

Range:

A range of patterns will be designed to be consistent with one another

This will be pushed across a range of media: Advertisement material, labels, stand banners, floor graphics, and wayfinding material.

Distribution context:

Instore - Boots the Chemist

Tigerprint Pattern Brief - Mens Fashion

Looking at vogue to get some of the latest mens fashion trends. I want to find the most iconic pieces of Mens fashion, alongside 21st century's approach to fashion, such as 'the feminine male'. I intend on finding a collection and illustrating a number of items to become a pattern. Firstly I am going to try and identify catagories of male fashion, and what kind of themes I could create from these. I want to stray away from the typical idea of what Male Fashion is.

Some themes I can think of for now:

Formal
Casual
Geometric
Preppy
1950's Prints
Classic
Bold colours
Summer
Winter
Festival
Holiday
Accessories
Alternative (piercings / tattoos)
Patterns
Clothing patterns (cut outs)


Occasion:

Olympic Wear
The Races
Wedding

Seaside
British Summer

Recent trends across many retail stores:

Vogue:

Classic formal suit attire
Items which could be illustrated:

Shirt
Tie
Pocket tissue
Trousers
Socks
Shoes
Bow tie
Cuffs
Glasses
Waistcoat
Bag

Topman latest trends:

Pall Springs:

1950s

Conversational Prints

Slim cuts

Rich colours

Blend of smart and Casual

Button up shirts

Classic style

Burton Latest trends:

BBQ King:

Easy to wear

Mix of muted colours

Classic Checks

Sunglasses

Rain or Sun appropriate

Mustard

Khaki

Navy 

Pub Lunch:

Layers

Classic

 Dark Denim

British

Quilted Jackets

Chambray shirts

Stripe tees

Punting:

Classic

Contemporary

Rolled up chino shorts

Statement stripe shirt

The Races:

Sharp

Stylish

Classic

Slim-fit suit

Stylish brogues

Bold printed shirt

Sight seeing:

Native prints

Bold hoodies

Muted chino shorts

Practical

Canvas rucksack

Tonal Plimsoles

Printed Vest

Tennis Pro:

Sportswear

Dark denim shorts

Co-ordinating accessories

White polo

Plimsoles

Bright rucksack

Beach:

Shorts

Vest

Sunglasses

Boutique:

Chambray shirt

Chinos

Sunglasses

Chilled:

Check shirts

Cargo Shorts

Hoodies

Dance:

Vest

Brightly coloured chino shorts

Plimsoles