Good is...? More concept development

What are you trying to communicate? (An idea, a concept, a message, a lifestyle...?)

That tree houses aren't just for children.

That tree houses are good.

Wee houses are the way forward.

Living in a wooden home can be super cool.

Who are you trying to communicate to? (Why and what do you want to achieve?)

Adults

Those who enjoy the outdoors

Tourists

Those with a little money to spare

Tree house enthusiasts

Those living in the alps

How will you use print design and production methods to achieve this?

Creating a step by step manual

Creating packaging

Re-branding an existing tree house selling company

Merchandise for a tourist attraction holding a tree house

What is already out there and how can you adapt, modify, reuse or respond to it?

Re-branding existing companies

Re using and adapting existing packaging