Design Production Print - Final Proposal

Brief / Statement:


To rebrand and design the packaging for flat pack housing.


Background:


Flat pack housing is a new craze, which has recently become popular in an economic down turn. Being a way to live, for cheaper. Flat pack homes cost a considerable amount less than normal housing, there are a few online sites offering such products, but no physical stores offering such a service. The online sites don't offer any paperwork, or physical catalogue. I felt this was a niche in the market, potential buyers of properties like to have a brochure to look at products, prices and details instead of having to search through pages and pages of websites.


Aims:
To produce the packaging for a flat pack house.
To design and make a manual which will help guide a buyer on how to build their home.
To create the branding for the product.


Audience:
First time buyers I feel will be attracted mostly to this product, as it's difficult to get on the market without enough money to pay for a morgage. This way they can own a house, cheaper. Other potential target audience include those wanting a holiday home, or those living in woodlands, the alps, or other such environments.


Mandatory requirements:
An investigation into flat pack housing, the manuals such a product would come with, and suitable packaging.


Deliverables:
A packaging and branding design for flat pack housing, done so to attract my target audience. A step by step guide to show purchases how to build / put together the house.