Type Factory: Brief

Brief:

To collaborate and create an event to celebrate typography, educating those who know little or nothing at all about its origins, how its used, overall to focus on the oldest type faces and how they've stood the test of time.

Considerations:

What methods are you going to use to educate?
How will you make the complex subject of typography simple?

Background:

Think of how typography was first introduced to you, what you learnt and what youwish you had known sooner, or been explained simpler.

Deliverables:

To create and promote an event

To create suitable exhibition material for promotion

To create exhibition material

Problem:

1. Not many people know the origins of typography
2. Those outside of the design culture know very little behind the design of typography

3. Those outside of the design culture know very little behind the use of Typography

4. There isn't many typographic orientated events
5. Its difficult to learn about typography

Solution:

To create and hold an event which focuses on teaching those interested the basics in typography, by focusing on 5 typefaces which have stood the test of time, how they have achieved this, the design, history and origins about each and how they are used visually in design.

Range:

We will create a range of exhibition posters and material, this will include wall designs, wayfinding, a publication relating to wall art, wall information boards, floor and wall typographic vinyl stickers. Also the advertising for the events.

Distribution context:

We will distribute leaflets and advertisement posters to advertise events. Upon visitation of event, a small publication will given to give context to the content of the event.