Tuesday, 11 September 2012

Type Factory Brief - Collaboration

I knew within 3rd year I wanted the opportunity to collaborate with my peer Sarah. This evening we managed to decide on a brief we wanted to collaborate on and discussed how to go about doing it. 

The Type Factory brief I started researching, we have chosen to work together on. We have found a more direct approach to the brief as before it felt very lengthy and time consuming. We are still not sure how long we will be available to complete the brief so we've prepared two options, a short and long approach.

Our Notes:

The idea of a timeline, a Journey

Potential location - Corn Exchange
- Emma Fish in Vis Com has organised events within

Promotional Material :
- Logo
- Postcards
- Posters

Ask studios to submit work

Booklet - Educational of typography, lessons in typography, education within hand held elements

Look at the first real type. Old. Compare.

Page 44: Type Originates - World

Page 46: Type back to basics
Choosing 10 typefaces

Type floor murals to advertise

Overall Theme : Type back to basics
- Looking at origins and history
- How it was executed (Letterpress etc)
- Picking 10 typefaces
- Research how they have stood the test of time
- Decorative type - Hand rendered (asking studios and designers to submit work) Looking at famous e.g Coca Cola
- Publication - A theory behind it, a challenge to read?

To do:

Research potential location
Research all original typefaces, pick 10 which are most interesting
Look at typographic exhibitions / museums already existing
Look at decorative typefaces (hand rendered) where they have been used, how and why

What information is going in publication
Educating on basics?
Images aon walls - image of image in book - with info
Floor plans with inforgraphics relating to wall art, linking to publication


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