Casa Mia - Design a day - Brief

Casa Mia Rebrand

Brief:

To re-brand a restaurant Casa Mia in Leeds focusing on the taste of their food, presented through hand rendered typography highlighting descriptives used within their menu, with the intention of attracting customers through the description of the smell, taste, appearance and appeal of a food item or meal. Focus on a design a day project to produce the hand rendered typographic element. This should then be used be pushed across he entire rebrand of the Restaurant.

Considerations:

The restaurant has a reputation with existing custom, how will you retain this with your re-brand design?

How will your hand rendered type reflect taste and the ethos of the restaurant?

What does the restaurant serve?

How will the type reflect the food?

Background:

Casa Mia is a reputable Italian award winning Restaurant and first came about in Leeds in 1998 in Chapel Allerton. Francesco Mazzella explains: "We created a little taste of Italy within a small but busy community."

Casa Mia Millennium was born in July 2004.  With a stunning café bar décor, Millennium services the bustling city centre pace of life. 

Deliverables:

A new identity for Casa Mia

Menu Design across all available sets Casa Mia provides

Website re-design

Design a day hand rendered type project

Chosen Descriptives to hand render

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Problem:

1. Casa Mia is a reputable restaurant but its Identity doesn't reflect this
2. The founder is passionate about food, Casa Mia identity doesn't reflect this

3. The website is very old fashioned, busy and hard to navigate through
4. Not many people know about Casa Mia
5. It needs a fresh appearance

Solution:

Re-brand Casa Mia focusing on the passion and taste of the food products.

Range:

Wall Graphics
Menu - Range, starter, main, dessert, drink, wine, cocktail
Serviettes
Signage & Wayfinding
Bill
Advertisement
Website

Distribution context:

Leeds restaurant design, to potentially push across whole brand and entire restaurant population.

Gift bag - M&S Bakery - Brief

Brief:

To create a new area within M&S dedicated to selling freshly baked, in store, cakes and biscuits. To promote the idea of cakes and biscuits for Celebratory and occasional purposes. To produce an identity to do so, along with a packaging range, allowing customers to produce their own selectionary box for their own personalized occasion.

Considerations:

How will you promote the idea of these products being for occasions?
How will your packaging designs hold a range of different sized and shaped products?
What occasions will you design for?
What message will you convey in your advertisement material?

Background:

Bakeries were once dedicated to producing birthday cakes, wedding cakes and other such occasional items. Now we see less and less freshly produced caked, instead lines and lines of prepackaged boxed items in rows of aisles. Cakes have become and indulgent snack rather than an occasional item. 

Deliverables:

Create a new identity for M&S Bakery Section
Produce a packaging range for a maximum of 15 Occasions
Produce advertisement material
Design in-store graphics and stands for produce
Come up with a usable idea for a 'Pick and Mix' cake packaging stand

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Problem:

1. M&S Bakery doesn't supply fresh cakes / biscuits
2. M&S Bakery bread products have a strong ethos and branding, M&S Cakes and Biscuits don't

3. M&S Cakes aren't baked in store, nor are they fresh
4. M&S Cakes and Biscuits have a weaker branding and stance than the Fresh Bread instore
5. Cakes are for celebrations, M&S's Packaging and Graphics don't promote this idea

Solution:

To re-brand M&S Cakes and Biscuits section to the same standard as the Bakery, design an area dedicated to fresh cake and biscuit produce in store with M&S. To Produce a range of packaging which can be selected by customers to pick and choose their own range of fresh produce to package, determining occasion. The packaging will promote the idea of celebration and occasion rather than for unhealthy snacking.

Range:

A range of packaging, suited to a range of people, occasions and celebrations
To produce an identity for Cake Bakery, to use across a range of in-store graphics, labels, packaging, signs, stands, promotional and advertisement material.
Packaging styles need to consider different cake sizes, shapes and delicateness. 

Distribution context:

Dedicated area within M&S for selling fresh produce, providing a packaging and 'Pick and Mix' station

Tigerprint Giftbag - M&S Bakery - Visit

10 Things you should know about

10 Things you should know about...

Brief:

To Create a series of 10 children's books which focuses on teaching them things they wouldn't necessarily learn at school. Life skills and things they need to know outside of school at a young age should be the main focus. They will need to be highly illustrative to make them more understandable and easy for a child to read without assistance.

Considerations:

What will your topics be?

Do you need to talk to parents / teachers to find out?

How do I make the books easy to understand

What age group are you targeting

Background:

Parents are finding it more difficult to find time to read to their children, what is the result of this? What aren't children learning? Some things aren't taught in school, such as basic first aid, and when to call 999. What other necessities arent children learning?

Deliverables:

A range of 10 books

Extensive research into your 10 Topics

Products in appropriate environment

Problem:

1. Children need to learn basic life skills young
2. Children aren't reading as much as they should

3. Children find it difficult to read

4. Some parents don't have enough time to read with their children 

5. There are some things children won't learn at school

Solution:

To produce a range of books looking at different topics to educate children on important life skills, some which they won't pick up at school, to learn from home, such as basic first aid, others such as their alphabet, geography, objects around the home etc. The books will be heavily illustrated so children don't necessarily need a parent to help understand whats going on. 

Range:

There will be a range of 10 topics (the topic titles will be researched in what is needed most)

Distribution context:

They will be placed in Waterstones and available within children areas of libraries.

Type Factory: Brief

Brief:

To collaborate and create an event to celebrate typography, educating those who know little or nothing at all about its origins, how its used, overall to focus on the oldest type faces and how they've stood the test of time.

Considerations:

What methods are you going to use to educate?
How will you make the complex subject of typography simple?

Background:

Think of how typography was first introduced to you, what you learnt and what youwish you had known sooner, or been explained simpler.

Deliverables:

To create and promote an event

To create suitable exhibition material for promotion

To create exhibition material

Problem:

1. Not many people know the origins of typography
2. Those outside of the design culture know very little behind the design of typography

3. Those outside of the design culture know very little behind the use of Typography

4. There isn't many typographic orientated events
5. Its difficult to learn about typography

Solution:

To create and hold an event which focuses on teaching those interested the basics in typography, by focusing on 5 typefaces which have stood the test of time, how they have achieved this, the design, history and origins about each and how they are used visually in design.

Range:

We will create a range of exhibition posters and material, this will include wall designs, wayfinding, a publication relating to wall art, wall information boards, floor and wall typographic vinyl stickers. Also the advertising for the events.

Distribution context:

We will distribute leaflets and advertisement posters to advertise events. Upon visitation of event, a small publication will given to give context to the content of the event.

Collection - The Royal Collection - Brief

Collection

Brief:

To produce a paper catalogue for the Royal Collection, providing extensive information about the items, the history and origins, the Royal family and locations of the collection. The catalogue will need to be available internationally, the idea that those who can't afford to travel to visit and see the collection themselves, can see it and learn about it within this catalogue.

Considerations:

How will the catalogue be available internationally?

How will people know about the product?

What advertisement methods will you use and to what extent?

What will your target audience be?

How will you get people interested?

Background:

The Royal Collection has been in the care of the Royal family for generations, it contains a lot of British History and is important to our country. The collection is visited by thousands of people a year, by those who know about it.

Deliverables:

A paper Catalogue showing the entire collection

An Global advertisement campaign

Magazine and Newspaper pullouts

Retail Stands for Catalogue

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Problem:

1. The Collection is based in a few locations in Britain
2. Its expensive to pay entry to see the Royal Collection

3. Those outside of the UK will find it difficult to see the Royal Collection 
4. Some of the Collection can't be physically seen due to antique value and protection, and can't be photographed
5. Not many people are aware of the extensiveness of the Royal Collection

I intend to educate those interested in the Royals, Antiques and British History about the Royal Collection.

Solution:

To create a catalog of the collection, providing extensive information with images about the Royal Collection, the history and origins, where you can see them, any events happening and information about the Royals themselves. A smaller information leaflet which will be available in Newspapers as a pull out, to advertise and promote catalog. 

Range:

To Create a series of publications and catalogs suitable for different contexts. A Catalog for Giftshops and to be available for purchase at Buckingham Palace, a smaller leaflet to be available in Newspapers worldwide (Variety of languages) to promote book and provide a little information as a teaser about some items.

Distribution context:

To be sold at Gift Stores, Buckingham Palace, Online, Official Collection Website, Newspaper outlets (for smaller leaflet)

Doing my nut in - Potential Locations

To begin with I want to look at the most renowned locations for their strong and hard to understand dialect. I want to shorten this list to just 5 after doing some extensive research.

Newcastle - Geordie
Birmingham - Brummie
Yorkshire
Liverpool - Scouse
Holyhead
Belfast
Edinburgh
Lancashire
London - Cockney
Northern Ireland
Glasgow
Manchester - Mancunian 

Doing my nut in - Publication - Re-written Brief

Doing my nut in

Brief:

To create a series of 5 publications which focuses on regional dialect, and the range that Britain has, focusing on the most hard to understand. The publications will take a dictionary format, giving definitions to dialectal words and phrases from the 5 chosen locations. The publications will have a focus on typography.

Considerations:

Which 5 areas in Britain are hardest to understand?

How would you research this?

Primary research will give you the most accurate results.

Background:

On an everyday basis we come into contact with people from a range of areas, who all have their own way of speaking, whom use words and phrases which we may or may not understand. For instance one person may say 'Bun', another a 'Bap' and another a 'Cob'.

Deliverables:

A significant amount of research into a range of locations, dialectal words and phrases.

5 Publications 

All material to have a typographic focus

Problem:

1. We as a country have so many accents and regional phrases we find it hard to understand eachother
2. How to make people aware of the range of dialect and regional phrases
3. How to make people understand the range of dialect and regional phrases
4. How to celebrate the richness of slang, regional phrases and accents
5. To educate and explain the meaning and roots of such phrases

I intend to educate those interested in languages and accents of the range of regional phrases, words and slang, to provide an understanding through the use of a typographically orientated educational publication which give an explanation, the origins, history, use of and how to pronounce the phrases.

Solution:

To create a series of publications looking at 5 different locations which are renowned for their 'hard to understand' accent and use of language. I intend on listing words and phrases, explaining how to pronounce each of them, using dictionary definitions, the context in which they can be used, and the history and origins behind each. This will be presented professionally in a publication, which focuses on typography.


Range:

A range of 5 cities will be looked at, which will produce a range of 5 publication designs.

Distribution context:

The publications will be offered as a magazine or Newspaper insert

Accessorize 2013 Autumn / Winter collection - Retail Environment

I decided that to give me a better idea of what would need producing for the store, that I should visit town and see whats out there, and what techniques are used to package, promote and advertise products in store.

Topshop:

Display Window, a selection of boxes in a range of colours and textures stacked to hold individual items, to become a display stand itself.

Wayfinding: Board explaining the store layout to advise customers where to find what they are looking for. In keeping with Topshops branding, simple and effective.

Large 3d stands advertising offers in this case, 'last chance to buy', this has been placed strategically above a rail holding items which are at the end of their season.

Creative Advertising, of a line within Topshop, it strays away from Topshops branding to become its own identity and make customers aware it is its own line.

H&M

Typographic wall graphics / mural. Again boxes used, to promote line in a creative and aesthetic manner. Large labels on clothes linking products to above branding. The graphics have also become a method of wayfinding as it states styles of jeans which can be found below signage.

Body Care:

Large ceiling hanging window display banner, a method of advertising I could consider.

Accessorise:

Unfortunately the store I came across was tiny so didn't offer much in the way of design or products.

Window Display, showing oversized cardboard cutout of a product they sell, along with a vinyl sticker of a proposed shopping overloaded with hand bags. They visually promote their products, by using the products themselves within design.

Some of the products that Accessorize sell, looking at products I would have to re-design, here, the wrap arounds that hold the jewellery to the back stand.

Newlook:

Newlook accessory line have a similar range to Accessorize so I wanted to look at how they hung the products and packaged them suitably on the wall. As seen above and below there is a large range of tag shapes and styles to accommodate the line of jewellery, bags and belt. The designs although they vary, keep consistency with colour, hanger shape and sticker price tags.

Products to design for items to be able to display:

Stickers: Front and back, holding price, barcode and product details

Tags: Range of sizes and shapes to hold rings, earring, necklaces, Bracelets, belts and bags. Each must retain the same size hanging cut out and colour.