Gaining feedback has REALLY helped me in pushing me in the right direction as I was rather lost before today. Many things were mentioned about the ident I had to show:
Strengths:
- Great plans / storyboards
- Distinct illustrative style
- Textures
- The design approach is working well, liking the textures and colour palette
Area's for improvement:
- "Fire in the sky" to be more legible, too quick.
- Consider clouds moving in the background
- Get red juice to cover the same width of the coke.
- Possibly change the glass to a cocktail glass to make it more obvious.
- The name of the cocktail needs to either change position or move slower.
- Dont really understand your storyboarding.
Considerations:
- Find out the music they play in TGI fridays for inspiration for audio.
- Possibly find 2 pieces of upbeat jazz music, could work well.
- Change the day, time and date as it looks like its just been stuck there, possibly position on top of the hills.
- Make sure you dont put all 'top ten mocktails' in the title sequence, or you'll give away the programme too much.
- Possibly make the clouds move slowely.
- Reconsider surroundings for other idents, make them more 'Mocktailly'
- Colour is suitable too
- Music = suitable got surroundings, e.g - birds, people chatting.
After being given the feedback I created a Action Plan for myself:
- Animate clouds to move
- Blog textures
- Align text to hill - roll over time
- Find music and apply
- Illustrate cottage, trees
- Begin creating title sequence - copy ident key frames
- Research music / playlists in bars
- Research places you drink cocktails
- Change coke juice size to hide orange
- 'Fire in the sky' change typeface to be more legible
- Design DVD packaging
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