Research
- How can we get around promoting our product as cheap? - Thesaurus other possible terms
- What products exactly do we want in our summer selection (look at research, link to M&S food)
- Look at eco friendly ways to package:
- Look at stock
- Look at methods of printing
- Re usable cutlery etc
- Biodegradable materials
- Begin to think about tagline.
Design
- Design iconography / info graphics representing season (look at research conducted)
- Colour palette for each season
- Start designing packaging - the pack overall - the base. How can we design something to fit a range of different shaped food products.
- Hand render elements which need to be placed on packaging
- Design sheets for all packaging elements - Overall base of pack, dividers, labels, prices, sleeves.
- Design sheets for in store - Aisle dividers, stands, store banners and poster. Storyboarding motion graphics for both digital element
- Seasons iconography
- Picnic food vectors
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