OUGD201 - 7 things to know about print

Print seminar - 7 Things to know about print

Litho is the most common form of printing

The 7 area

- Colour models

- Formats

- Stock

- Processes

- Finishing

- Costing

- Art work

Colour models (e.g CMYK)

The way colour is generated in print is completely different to screen models

- CMYK

- RGB

- Hexachrome

- Spot colour

- PMS pantone matching system

Formats

Options and limitations help you to be creative and more economical 

- A sizes

- SRA - oversize A versions

- Standard ISO sizes

- Imperial (North America) versus metric (Rest of world)

- Tabloid, Braodsheet, Berliner

- Envelope 'C' sizes

- DL size - Regular envelope

Stock

The correct weight and finish of a paper of substrate are crucial to the feel of a job

- Weights (gsm)

- Finish gloss / matt / silk / coated / uncoated

- Laid or wove

- Boards Carton

- Plastics and acetates

Art work

- Spell check

- Document set up

- File formats

- Spell check

- Colour specification

- Printer marks

- Pre-flight check - Software, suggests changes for print

- Mock ups - helps client understand, no surprises

- Proof

- Sign off (Really important)

Preparing artwork correctly for print is the sign of a proffesional. It will save you and the printer a lot of grief when done correctly. Always get the client to sign off the proof, it offers some insurance if things go wrong.

Print processes

-Lithographic

- Gravure

- Screen print

- Flexography

- Pad - printing

- Six colour

- Laminate - gloss / matt

- Foil blocking

- Embossing / de-bossing

- Spot W varnish

Finishing

- Binding

- Folding and creasing

- Die stamping / drilling

Closely linked to the print process

- Cost

- Get a quote early

- Identical specification for three print estimators to work on

- Learn roughly what things cost (unit cost) the more the cheaper

- Understand viable minimum quantities

- Extras / Authors corrections

- Delivery

- Be aware of the impact special sizes / finishes have an overall cost. Sometimes a finish can cost nearly as much as the rest of the print.

Binding:

- Burst binding

- Swiss binding

- Otabinding

- Pur board

- Perfect binding

- Thread sewing

- Case binding

- Flexi binding 

- 2up perfect binding