Re-written brief

Brief title: 
A campaign for cosmetics to sell honesty


Brief:
Cosmetics are advertised deceivingly, promoting false promises false promises, without any evidence that the product does what ti says on the box. Create a campaign against fakery and the deceiving ways 'fake' products are advertised to young women by creating your own 'real' cosmetic line to back it up.


Background:
Consider how you would package and brand your cosmetics. 
What would communicate your message best.
Consider range, typeface, stock, packaging size
Consider the context of your advertisements and the medias it could be designed across


Mandatory requirements:
Breadth of primary research
To produce a packaging range based on honest cosmetics
Create as much of a buzz as possible


Deliverables:
PDF boards submitted on a disc 
Logo and Brand development
Range of final packaging
Successful Campaign
Promotional Material