Packaging design Development

I have finally started the designing process. I first created my own hand rendered typeface, I want the products to come across as lighthearted and direct my target audience of young teenagers and students. I created both an upper lowercase and bold to work with. I transferred the ideas from my sketchbook onto digital format, creating simple black and white logos, using my created brand ' Replica Collection, Constructed beauty'. This gives the idea of make up replicating a look, everyone 'looking' the same, the tag-line suggests cosmetics don't enhance someone's beauty but provide it. This, from research, is how people perceive make up and fakery, to give them something they can't provide themselves, which is on a whole, quite a depressing outlook.


I began to think about colour, this can be seen in my context blog. I swatched several colour charts of fake tan, hair colour, lip colour and foundation. This gave me gradients of a ranger of tones, when put together seemed like quite a nice design element. I used it across many different products - colour gradients depending on the product at hand. This too created a range, with each different colour of product becoming a singular product standing alongside a range of shades.


I found the design process easier having given myself basic design shapes in a previous post, this outlined exactly the shape and format of what I was designing too. 


Regarding applying typeface and design to the packaging shapes I found it quite easy, the packaging shapes made a lot of decisions for my, I had to play around with orientation and typeface point size according to the space I had available to work with. For instance, Mascara, a long, high box, type had to go upward. On the large hair dye box, it was able to remain landscape.

When is came to constructing product description I wanted to create a simple, to the point, quite crude tone. I strayed away from any level of description, keeping word count low and straight forward, describing the items for what they are, rather than what they do. This I feel will give a humorous yet strong point across to my intended audience, that sometimes what they read about a cosmetic, just isn't true.