The Brief
The Rationale:
Who needs to know:
Guardian readers, face book users.
What do they need to know?:
To briefly know a little about the article from the image created.
Why do they need to know?:
To gain interest in the article
What will they respond to?:
Colour, tone, image and words chosen.
What research is required?
Primary:
How to make a latte - experiment
How to construct a 3d letterform using a net
Look at how a person reads my type as image designs
Secondary:
Look at typefaces I could use
Lette Recipes
Rationale - Statement of reasons:
'The latte factor' - I'm going to sieve cocoa, through a stencil, onto the coffee froth - Coffee art
'Secretly seeing' - hand rendered type, photographed through a key hole - `Digital
'How to balance these two risks' - Crafting each individual letter, to be put on a set of scales
A list of quotes I could have used within the design process
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