Doing my nut in - Publication - Re-written Brief

Doing my nut in

Brief:

To create a series of 5 publications which focuses on regional dialect, and the range that Britain has, focusing on the most hard to understand. The publications will take a dictionary format, giving definitions to dialectal words and phrases from the 5 chosen locations. The publications will have a focus on typography.

Considerations:

Which 5 areas in Britain are hardest to understand?

How would you research this?

Primary research will give you the most accurate results.

Background:

On an everyday basis we come into contact with people from a range of areas, who all have their own way of speaking, whom use words and phrases which we may or may not understand. For instance one person may say 'Bun', another a 'Bap' and another a 'Cob'.

Deliverables:

A significant amount of research into a range of locations, dialectal words and phrases.

5 Publications 

All material to have a typographic focus

Problem:

1. We as a country have so many accents and regional phrases we find it hard to understand eachother
2. How to make people aware of the range of dialect and regional phrases
3. How to make people understand the range of dialect and regional phrases
4. How to celebrate the richness of slang, regional phrases and accents
5. To educate and explain the meaning and roots of such phrases

I intend to educate those interested in languages and accents of the range of regional phrases, words and slang, to provide an understanding through the use of a typographically orientated educational publication which give an explanation, the origins, history, use of and how to pronounce the phrases.

Solution:

To create a series of publications looking at 5 different locations which are renowned for their 'hard to understand' accent and use of language. I intend on listing words and phrases, explaining how to pronounce each of them, using dictionary definitions, the context in which they can be used, and the history and origins behind each. This will be presented professionally in a publication, which focuses on typography.


Range:

A range of 5 cities will be looked at, which will produce a range of 5 publication designs.

Distribution context:

The publications will be offered as a magazine or Newspaper insert