Accessorize 2013 Autumn / Winter collection Retail & Branding - Rewritten Brief

Accessorize 2013 Autumn / Winter collection

Brief:

To produce the Retail Graphics and Design Material for Accessorize's Autumn and Winter collection. You need to consider linking the products sold to your designs and how they work together, promoting and displaying the products.

Considerations:

Think about the seasons and how you portray this within your decisions.
What products will you be designing? 
Will you need to research the products sold when designing any packaging or tags, looking at size, shape and style?

Background:

Accessorize have a style and ethos which is considered within its retail design.Be sure not to do something which has been done before. You need to be aware of the company, its design history and its collaborative nature with Monsoon and how that will affect your design choices.

Deliverables:

Extensive research, primary and secondary on blogs

Autumn and Winter Packaging design for the items, price labels, instore graphics, retail graphics, wall and window graphics and display stands.

Products from design stages

Advertisement and Promotional Material for both Collections

Instore Mock ups
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Problem:

1. Accessorize need a fresh and exciting look for their 2013 Winter and Autumn collection
2. To incorporate two seasons into one look
3. To produce a the branding for the collection
4. To entice customers to purchase items 'needed' for Autumn / Winter
5. To produce consistent and relevant retail graphics and packaging

I intend to Promote Accessorizes products to potential customers who want to purchase jewellery / bags / belt etc to accessorise and compliment winter clothing through packaging, retail graphics and advertisement design.

Solution:

To create a series of Image and type illustrations relating to Accessorizes Autumn and Winter collection, incorporating items and animals found within the Jewellery, Bag, and Knitware designs. This will be pushed across the stores Retail Design, using a seasonal related colour palette, to advertise the products sold in a decorative manner.

Range:

I will design a different selection of products for Autumn and Winter. This will consist of packaging for the items, price labels, instore graphics, retail graphics, wall and window graphics and display stands.

Distribution context:

This will be done through retail graphics, branding, packaging, and advertising of the store.