Accessorize 2013 Autumn / Winter collection - Retail Environment

I decided that to give me a better idea of what would need producing for the store, that I should visit town and see whats out there, and what techniques are used to package, promote and advertise products in store.

Topshop:

Display Window, a selection of boxes in a range of colours and textures stacked to hold individual items, to become a display stand itself.

Wayfinding: Board explaining the store layout to advise customers where to find what they are looking for. In keeping with Topshops branding, simple and effective.

Large 3d stands advertising offers in this case, 'last chance to buy', this has been placed strategically above a rail holding items which are at the end of their season.

Creative Advertising, of a line within Topshop, it strays away from Topshops branding to become its own identity and make customers aware it is its own line.

H&M

Typographic wall graphics / mural. Again boxes used, to promote line in a creative and aesthetic manner. Large labels on clothes linking products to above branding. The graphics have also become a method of wayfinding as it states styles of jeans which can be found below signage.

Body Care:

Large ceiling hanging window display banner, a method of advertising I could consider.

Accessorise:

Unfortunately the store I came across was tiny so didn't offer much in the way of design or products.

Window Display, showing oversized cardboard cutout of a product they sell, along with a vinyl sticker of a proposed shopping overloaded with hand bags. They visually promote their products, by using the products themselves within design.

Some of the products that Accessorize sell, looking at products I would have to re-design, here, the wrap arounds that hold the jewellery to the back stand.

Newlook:

Newlook accessory line have a similar range to Accessorize so I wanted to look at how they hung the products and packaged them suitably on the wall. As seen above and below there is a large range of tag shapes and styles to accommodate the line of jewellery, bags and belt. The designs although they vary, keep consistency with colour, hanger shape and sticker price tags.

Products to design for items to be able to display:

Stickers: Front and back, holding price, barcode and product details

Tags: Range of sizes and shapes to hold rings, earring, necklaces, Bracelets, belts and bags. Each must retain the same size hanging cut out and colour.