Casa Mia - Design a day - Brief

Casa Mia Rebrand

Brief:

To re-brand a restaurant Casa Mia in Leeds focusing on the taste of their food, presented through hand rendered typography highlighting descriptives used within their menu, with the intention of attracting customers through the description of the smell, taste, appearance and appeal of a food item or meal. Focus on a design a day project to produce the hand rendered typographic element. This should then be used be pushed across he entire rebrand of the Restaurant.

Considerations:

The restaurant has a reputation with existing custom, how will you retain this with your re-brand design?

How will your hand rendered type reflect taste and the ethos of the restaurant?

What does the restaurant serve?

How will the type reflect the food?

Background:

Casa Mia is a reputable Italian award winning Restaurant and first came about in Leeds in 1998 in Chapel Allerton. Francesco Mazzella explains: "We created a little taste of Italy within a small but busy community."

Casa Mia Millennium was born in July 2004.  With a stunning café bar décor, Millennium services the bustling city centre pace of life. 

Deliverables:

A new identity for Casa Mia

Menu Design across all available sets Casa Mia provides

Website re-design

Design a day hand rendered type project

Chosen Descriptives to hand render

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Problem:

1. Casa Mia is a reputable restaurant but its Identity doesn't reflect this
2. The founder is passionate about food, Casa Mia identity doesn't reflect this

3. The website is very old fashioned, busy and hard to navigate through
4. Not many people know about Casa Mia
5. It needs a fresh appearance

Solution:

Re-brand Casa Mia focusing on the passion and taste of the food products.

Range:

Wall Graphics
Menu - Range, starter, main, dessert, drink, wine, cocktail
Serviettes
Signage & Wayfinding
Bill
Advertisement
Website

Distribution context:

Leeds restaurant design, to potentially push across whole brand and entire restaurant population.