Tigerprint Pattern Brief - Re-written

Tigerprint Pattern Brief:


Brief:

To develop a series of pattern designs, focusing on Male grooming across the ages, to be pushed across the male toiletries section within Boots the Chemist. The idea is to give Male Grooming a larger stance within stores swamped in womens and baby products.

Considerations:

How has male grooming improved?

Which iconic items have stood the test of time?

How do you itend on creating the pattern? Illustrations? Type? The products themselves?

How will you make several patterns consistent with another?

Background:

Male grooming product amounts have grown from very little to large numbers in the last century, men taking more pride in their appearance. Not much has been done to celebrate this, can you design something to show this increase.

Deliverables:

A range of pattern designs consistent with one another

Boots instore retail graphic designs

Advertisement Material 

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Problem:

1. Male toiletry numbers are on the uprise
2. Finding male toiletries in a female dominated market is hard

3. Male toiletries are hard to find in chemists and stores as they are swamped by Women's and baby toiletries

4. Males take more pride in their appearance
5. Male toiletries need their own identity within store

Solution:

To develop a pattern, to be pushed across Boots instore retail graphics, to advertise male toiletries with a focus on how male grooming has developed on the years, looking back to the 1900's and beyond. This will give the Male Grooming area within Boots the Chemist a larger stance within the store, giving it an identity and making it easier to locate, using retail, promotional graphics and wayfinding.

Range:

A range of patterns will be designed to be consistent with one another

This will be pushed across a range of media: Advertisement material, labels, stand banners, floor graphics, and wayfinding material.

Distribution context:

Instore - Boots the Chemist