Christmas at M&S - Re-Written brief

Christmas at M&S

Brief:

To create a series of Christmas related illustration and typographic designs to use across a large crockery range for M&S which will stand the test of time. To produce matching table wear for the crockery set. To design basic card table decorations which are in-keeping with the set. Advertisement, Stand Design and promotional material should be considered.

Considerations:

What objects, words, phrases and images to people insinuate as being 'Christmassy'?
Will you stick to the cliche Christmas Icons?
How far can you push your designs to be related to christmas?
How will your products be organised on a stand / shelf?
How will you make all the items inkeeping with eachother?

Background:

Its a renowned Christmas tradition to take out the Expensive / Christmas related crockery out for Christmas dinner. Every year we may break a piece of the collection and replacing it is always impossible. When looking for all the table trimmings its not often we can find them all matching, nor from the same store.

Deliverables:

A range Christmas related typographic / image based Illustrations
Your designs on a carefully selected range of crockery
Tablewear designs
Instore Mock ups
Promotional and Advertisement Material

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Problem:

1. It's difficult to find a large sum of matching crockery for Christmas Dinner
2. You want suitable seasonal Crockery for christmas

3. You want to be able replace broken table wear 
4. To have a crockery set which has enough items to hold a large christmas dinner
5. Its difficult to find matching crockery to tablewear and christmas decorations

Solution:

To design a range of crockery, tablewear and decorations which are inkeeping with eachother, and is a large enough collection to pick and choose from depending on the size of the meal you're preparing, and to be replaceable each year; a collection which returns to the shelf every year.

Range:

Entire crockery range
Entire tablewear range
A range of christmas table decorations

Distribution context:

Instore - M&S Shelves and dedicated crockery Aisle