We needed to start thinking about the most appropriate way to promote our product, this best would occur with some form of tagline or message. Some of the key points we need to consider were: Incorporating the original M&S Slogan 'Your M&S, Your way.', but promote the idea of dessert, season and selectiion. Here are a few I came up with:
M&S: Your sweet picnic, your way
Your M&S Dessert, your way.
Your M&S Picnic, Your way.
Sweet Summer, your way.
M&S: Treat yourself
Your M&S, Picnic your way.
M&S: Picnic Your Way.
M&S Picnic: Taste it your way
Favourites
Your M&S Picnic, Your way.
M&S: Treat yourself
M&S: Picnic Your Way.
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