Thinking about possible concepts, the idea's I have found revolving around the words flat pack have been very diverse, and almost unlinked to how far from the phrase they have gone. They're not initial things you would think of when hearing the phrase 'Flat pack' and 'Pop up' - Which made me think, I could produce an event to do so. I wanted to conduct a questionnaire to see if peoples thoughts were as simple and closely linked, whether their eyes needed to be opened to what 'Flat pack' could mean.
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What does the phrase 'Flat pack' and 'Pop up' mean to you?
James Michael Mooney ikea
Lewis David Francis flat pack: diy
pop up: proper good books
Bethany Yates Flat pack- that shitty chipboard furniture you used to get from places like mfi that always fell apart. Popup- kids books and novelty cards.
Charlie Crosby flat pack, i think of flat packaging, and pop up i think of a pop up book
Kirsty Alderson flat pack: ikea
pop up: children's books
Max Gregory flat pack furniture and pop up tents
Sophie Wilson: Flat pack- Ikea for sure! And always a pop up book :D
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As I thought - regular conventional objects were linked to the phrase. That being of flat pack furniture and pop up books being the most common.
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