Tuesday 28 September 2010

Alphabet soup. Part one.

Yesterday we were given an introductory presentation into typography. Afterwards in which we had to them pick a word from the 'randomizer box' in which a range of words had been printed onto paper. I had picked out the word 'Freeze'. We were then told we would have to create a new typography in relation to this word.

The brief itself reads: 'Produce a set series or sequence of ten letterforms that explore and communicate your interpretation of the word that you have selected from the randomiser. Using your newfound appriciation of the anatomy of typographic forms and the wealth of research that you have already gathered, focus on the manipulation of existing letter forms in order to solve this problem.

We had to bear in mind a second brief which, in relation, is about 'visual thinking'.

The deliverables consist of 10 x A6 resolutions - 10 single letterforms relating to the word picked from the randomiser box.

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