Not just another Annual Report . . .
Print project
The documents known as Annual Report and Accounts are published by companies required by law to submit an audited set of profit and loss accounts, together with details of income and expenditure. These are normally published at the end of the financial/fiscal year. Copies are sent to all shareholders as well as Companies House, where they can be inspected by the public. The Report will also include statements from chairman and directors which tell shareholders how the company has performed over the last twelve months and what they expect to do, in terms of business development and growth, in the coming year.
Traditionally, the presentation and design of Annual Reports have been very staid and ‘corporate’ in approach. At one time, it was considered the norm to produce them with a royal blue cover – so everyone did. As a result, this ‘accepted’ way to present the information produced many that were visually similar, with little character or personality.
Reports may be heavily illustrated, showing anything from manufacturing processes to exotic export locations and many, sometimes unintelligible, graphs! They may have pages and pages of dull text and images of grinning employees and may also be reliant upon an (un)healthy use of stock ‘business images’!
The approach to the publication of the Annual Report has changed. It is now seen as a vehicle for, not only presenting the legally required information, but also for reinforcing a company’s positioning strategy in the global market – as well as its public face.
The Brief
Design a company Report and Accounts that breaks away from the sterotypical – something more creative and individual – something with flair.
Choose an organisation or business. Alternatively, take a commodity such as wood, soap, metal, elctricity, oil, water, plastic, paper, paint, rubber, cloth... and develop a document focused on that particular industry.
Target Market
Shareholders/Financial world
Requirements • Dummy – Provide a client-quality, bound, dummy of 16 pages plus covers. The content
of the pages is for you to determine, but one double-page spread must clearly show your intended treatment of typical, required financial information. Data for this should be sourced from existing report(s) and be acknowledged in your Strategy. Size, format, materials and production factors are open to your choice but should be demonstrated in the dummy.
• Text – You are required to incorporate at least 500–1,000 words of text matter into your design. This must be formatted to express a typographic hierarchy (subsequently detailed in your Specifications).
• Research and Development/Grids – Refer to Assessment Criteria • Specifications–RefertoAssessmentCriteria. • Strategy – Refer to Assessment Criteria • Presentation – Refer to Assessment Criteria
To summarise:
A report
16 page bound
Content determined by me
One double page spread must show intended treatment of typical required financial information
Data should be sourced from existing report
500 - 1000 words
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