To create the retail graphics and branding for the Autumn / Winter collection, looking at products in store for inspiration on pattern, type, illustration and colour.
Designs for stands, tags, hangers, windows, floor and walls need to be considered, along with advertising and packaging.
Create something new and different which hasn't been done before, but can still be recognisable as that of Accessorize.
A lot of primary research needs to be done in order to simulate branding. Research on past designs and collections is important so you know whats been done before.
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